{"id":5876,"date":"2022-12-21T08:48:03","date_gmt":"2022-12-21T08:48:03","guid":{"rendered":"https:\/\/mavericks.ro\/blog\/?p=5876"},"modified":"2022-12-30T08:52:51","modified_gmt":"2022-12-30T08:52:51","slug":"povesti-cu-suflet-despre-oamenii-din-mavericks-adelina-bogdan","status":"publish","type":"post","link":"https:\/\/mavericks.ro\/blog\/povesti-cu-suflet-despre-oamenii-din-mavericks-adelina-bogdan\/","title":{"rendered":"Adelina Bogdan – Portret de Maverick"},"content":{"rendered":"\n

Scoatem la lumin\u0103 un nou portret de Maverick, cel al Adelinei Bogdan<\/a><\/strong>, colega noastr\u0103 de aproape 2 ani \u00een rolul de Performance Media Specialist. Adelina este o fire foarte curioas\u0103, \u00eens\u0103 a \u0219tiut din anii de studen\u021bie c\u0103 o atrage domeniul de digital marketing, a\u0219a c\u0103 a pornit \u00een explorare \u0219i a testat p\u00e2n\u0103 a descoperit ce ramur\u0103 i se potrive\u0219te cu adev\u0103rat: performance media. Are o poveste interesant\u0103, a\u0219a c\u0103 v\u0103 invit s\u0103 o citi\u021bi pe Adelina. 
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Stay inspired!
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Tipologia colegei autonome \u0219i curioase, Adelina e mereu determinat\u0103 s\u0103 afle \u0219i s\u0103 cunoasc\u0103 c\u00e2t mai multe din domeniile clien\u021bilor pentru care lucreaz\u0103. Adelina este Performance Media Specialist \u00een Mavericks \u0219i are o poveste foarte frumoas\u0103, nu doar ca specialist, ci \u0219i \u00een parcursul ei de autocunoa\u0219tere. A\u0219a cum i-am \u00eentrebat \u0219i pe ceilal\u021bi colegi, am vrut la \u00eenceput s\u0103 aflu cine este Adelina ca om, dar \u0219i ca profesionist?<\/strong><\/p>\n\n\n\n

Adelina:<\/strong> Adelina este un om foarte curios \u0219i asta define\u0219te o mic\u0103 parte din tot ceea ce sunt eu, ca o tr\u0103s\u0103tur\u0103. Sunt <\/strong>\u0219i un om \u00een continu\u0103 schimbare, un fel de cameleon. Schimb\u0103rile cele mai importante au \u00eenceput dup\u0103 liceu, odat\u0103 cu mutarea din ora\u0219ul meu natal, C\u00e2mpulung Muscel, un ora\u0219 mic, cu dou\u0103 semafoare, pentru facultate. Venind \u00een Bucure\u0219ti \u0219i fiind singur\u0103, a trebuit s\u0103 m\u0103 descurc pe cont propriu, mai ales c\u0103 alegerea primei facult\u0103\u021bi nu a avut o baz\u0103 \u0219i am decis s\u0103 merg pe Literatur\u0103 Universal\u0103 \u0219i Comparat\u0103, la Litere, \u00een Bucure\u0219ti. Dup\u0103 6 luni la aceast\u0103 specializare, am realizat c\u0103 nu m\u0103 integrasem printre colegii mei scriitori, artsy \u0219i boemi, a\u0219a c\u0103 mi-am retras dosarul, neav\u00e2nd altceva \u00een minte. <\/p>\n\n\n\n

Dup\u0103 aceea am avut c\u00e2teva joburi micu\u021be, \u00eens\u0103 eu sim\u021beam c\u0103 pot mai mult \u0219i \u00eemi doream un job care s\u0103 m\u0103 solicite intelectual. Dup\u0103 un an de pauz\u0103 m-am \u00eenscris la Comunicare \u0219i Rela\u021bii Publice, tot la Litere. M-am \u00eentors \u00een acela\u0219i loc, dar la o alt\u0103 specializare. Pentru c\u0103 lucram deja full time la un start-up ca Lead Generation pe Marketing, <\/strong>am urmat un program de weekend, cu cerin\u021be \u0219i a\u0219tept\u0103ri destul de mari, <\/strong>dar am avut colegi de toate v\u00e2rstele \u0219i din tot felul de industrii, care au venit s\u0103 se specializeze. Au fost 3 ani foarte faini, iar discu\u021biile se purtau la un alt nivel. Am avut mult de \u00eenv\u0103\u021bat din ace\u0219ti 3 ani \u0219i cred c\u0103 facultatea m-a dezvoltat foarte mult. <\/p>\n\n\n\n

Mie nu \u00eemi place s\u0103 vorbesc \u00een public, nu sunt o persoan\u0103 extrovertit\u0103, dar m\u0103 simt bine a\u0219a cum sunt eu, iar un job \u00een Rela\u021bii Publice nu mi se potrive\u0219te deloc. Am avut o experien\u021b\u0103 la cursul de Public Speaking \u00een care m-am blocat de emo\u021bii \u0219i n-am mai \u0219tiut s\u0103 spun lucrurile esen\u021biale despre mine. Unii oameni sunt f\u0103cu\u021bi s\u0103 str\u0103luceasc\u0103 \u0219i s\u0103 le vorbeasc\u0103 altor oameni, dar de partea mea nu se \u00eent\u00e2mpl\u0103 asta \u0219i sunt \u00eemp\u0103cat\u0103 a\u0219a cum sunt. Facultatea m-a ajutat s\u0103 descop\u0103r \u0219i s\u0103 aflu multe lucruri faine,<\/strong> dar nu mi-am dorit s\u0103 merg spre un job \u00een care s\u0103 vorbesc \u00een fa\u021ba oamenilor. 
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Adelina Bogdan<\/figcaption><\/figure><\/div>\n\n\n\n

Care este parcursul t\u0103u profesional \u0219i cum ai descoperit universul Mavericks? <\/strong><\/p>\n\n\n\n

Adelina:<\/strong> \u00cen primul an de facultate aveam un profesor cadru asociat pe New Media. Era genul de profesor cool, care ne \u00eenv\u0103\u021ba chestii de actualitate. Acest domn profesor minunat \u00eempreun\u0103 cu care studiam New Media, ne-a adus un invitat expert \u00een performance media, care ne-a introdus \u00een acest univers de digital marketing. Ne-a f\u0103cut un desen pe tabl\u0103 cu SEO + PPC = <\/strong>Love. Ne explicase pu\u021bin despre SEO \u0219i PPC \u0219i strategiile de marketing al motorului de c\u0103utare Google. Ne-a mai explicat cum interac\u021bioneaz\u0103 cu clien\u021bii lui, cum trebuie s\u0103 cuno\u0219ti fiecare domeniu al clientului c\u0103ruia \u00eei oferi serviciile. Mi se p\u0103rea fascinant, dar \u0219i complicat. M\u0103 uitam pe site-ul agen\u021biei lui \u0219i mi se p\u0103rea ceva foarte departe de mine, dar r\u0103m\u0103sese o s\u0103m\u00e2n\u021b\u0103 plantat\u0103. <\/p>\n\n\n\n

A trecut \u0219i anul 2 de studen\u021bie, \u0219i anul 3, iar eu \u00eenc\u0103 nu descoperisem nicio \u00eenclina\u021bie spre domeniul acesta. Licen\u021ba mi-am f\u0103cut-o pe Fake News \u00een Rom\u00e2nia, dezinformarea pe Facebook privind pandemia de Covid. Am descoperit toate teoriile conspira\u021bioniste \u0219i le-am analizat, le-am f\u0103cut \u00eentr-un chestionar frumos \u0219i l-am scos la lumin\u0103. Am muncit super mult \u0219i am fost foarte m\u00e2ndr\u0103, iar profa mea de licen\u021b\u0103 m-a rugat s\u0103 merg la o conferin\u021b\u0103 \u0219i s\u0103 o prezint, iar apoi a intervenit din nou partea cu vorbitul \u00een public \u0219i ie\u0219itul din carapace. <\/p>\n\n\n\n

\u00cen pandemie am r\u0103mas f\u0103r\u0103 job pentru c\u0103 a lovit puternic \u0219i industria de yoga, medita\u021bii \u0219i retreat-uri. \u00cen acea perioad\u0103 lucram pentru start-up-ul din Amsterdam care se ocupa de evenimente pe zona de self care. Mi s-a oferit oportunitatea de a continua colaborarea, dar nu era ceea ce \u00eemi doream pe termen lung, astfel c\u0103 mi-am zis c\u0103 este cazul s\u0103 \u00eenv\u0103\u021b ceva nou, cum ar fi Marketing. Dar ce Marketing? <\/p>\n\n\n\n

Am g\u0103sit pe o platform\u0103 online un curs complex despre digital marketing de la o universitate din Illinois. Am \u00eenv\u0103\u021bat de la performance media la SEO, de la web development la e-mail marketing \u0219i absolut tot ce \u00eenseamn\u0103 online marketing. Cursul a fost foarte bine structurat, exact ce \u00eemi doream, cu un fir clar al \u00eenv\u0103\u021b\u0103rii. Dup\u0103 ce am terminat cursul m-am \u00eentrebat ce s\u0103-mi aleg de aici? Eram \u00eentre SEO \u0219i Performance Media. Am ales Performance Media \u0219i am ob\u021binut certific\u0103rile de la Google, chiar \u00eenainte s\u0103 m\u0103 angajez \u00een Mavericks. <\/p>\n\n\n\n

\u00cemi amintesc c\u0103 \u00eentr-o duminic\u0103 diminea\u021b\u0103 d\u0103deam scroll pe Facebook la cafelu\u021b\u0103, efectiv scroll-ul de duminic\u0103 diminea\u021b\u0103, cel pe care \u00eel a\u0219tept\u0103m cu to\u021bii. Atunci am v\u0103zut anun\u021bul de job de la Mavericks. Aveam o team\u0103 foarte mare, credeam c\u0103 nu \u0219tiu prea multe \u0219i <\/strong>c\u0103 nu m\u0103 potrivesc s\u0103 aplic \u00eentr-o agen\u021bie. Ce? Cinci certific\u0103ri? Nu \u0219tiu nimic, trebuie s\u0103 mai \u00eenv\u0103\u021b foarte mult, mi-am spus. Dar felul \u00een care era scris anun\u021bul m-a entuziasmat. M-a atras foarte tare faptul c\u0103 p\u0103rea c\u0103 pot discuta cu oameni, c\u0103 nu e un mediu rigid \u0219i c\u0103 nu m\u0103 lovesc de multe interviuri ierarhice. Procesul de recrutare a fost totu\u0219i destul de greu \u0219i mi-am dorit s\u0103 r\u0103spund cu aten\u021bie la toate \u00eentreb\u0103rile. Dar c\u00e2nd am aflat c\u0103 m\u0103 vor \u00een echip\u0103, am fost cea mai fericit\u0103! Nu-mi venea s\u0103 cred. Dup\u0103 tot journey-ul acesta de \u00eenv\u0103\u021bare, aplicam la primul job, care mi se p\u0103rea super nice \u0219i unde \u00eemi doream foarte tare s\u0103 ajung \u0219i chiar s-a \u00eent\u00e2mplat. S-au aliniat toate astrele \u0219i am ajuns \u00een Mavericks. 
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Ce-\u021bi place cel mai mult la ceea ce faci? <\/strong><\/p>\n\n\n\n

Adelina: <\/strong>\u00cemi place implementarea campaniilor foarte tare! \u00cemi place s\u0103 creez un media plan pe care s\u0103-l urmez, s\u0103-l implementez \u0219i s\u0103 optimizez atunci c\u00e2nd este nevoie. Sunt multe set\u0103ri \u00een platforme pe care trebuie s\u0103 le cuno\u0219ti \u0219i multe verific\u0103ri constante pe care este nevoie s\u0103 le faci ca s\u0103 nu \u00ee\u021bi scape ceva. Mi se pare c\u0103 implementarea 100% corect nu e ceva u\u0219or de realizat. Trebuie s\u0103 fii super atent la detalii. Mai conteaz\u0103 foarte tare \u0219i cum scrii anun\u021burile, s\u0103 fie atr\u0103g\u0103toare \u0219i relevante. Un exemplu ar fi descrierile pentru campaniile de Google Search, care au o importan\u021b\u0103 foarte mare. Deci implementarea mie mi se pare tare nice \u0219i acesta este lucrul care m-a atras \u00een prim\u0103 faz\u0103, din toat\u0103 experien\u021ba mea de \u00eenv\u0103\u021bare. 
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Adelina Bogdan<\/figcaption><\/figure><\/div>\n\n\n\n

Cele mai multe campanii de performance media sunt realizate pe platformele de Google \u0219i Facebook. Dac\u0103 ar fi s\u0103 compari, care crezi c\u0103 este platforma cu rezultatele cele mai bune, care \u00ee\u021bi place cel mai mult \u0219i de ce? <\/strong><\/p>\n\n\n\n

Adelina: <\/strong>Cred c\u0103 alegerea cea mai potrivit\u0103 a platformei este \u00een func\u021bie de obiectivul pe care vreau s\u0103-l ating \u00eentr-o campanie, dar depinde \u0219i de materialele pe care le primesc de la client sau de flexibilitatea clientului. Fiecare platform\u0103 are puncte pro \u0219i contra. Uneori Facebook are un way of working mai u\u0219or, mai facil, pe c\u00e2nd Google are mult mai mul\u021bi pa\u0219i de urmat \u0219i de aceea am nevoie de un tool adi\u021bional, precum Google Editor, pentru ca lucrurile s\u0103 mearg\u0103 mai u\u0219or, mai ales atunci c\u00e2nd implementez multe campanii de la zero. <\/strong>\u00cens\u0103 dac\u0103 vorbim de rezultate \u00een zona de e-commerce, tot timpul voi alege Google pentru a ob\u021bine conversii \u0219i <\/strong>aici ne uit\u0103m la KPIs precum ROAS, cost din revenue, cost per conversie, etc. Dac\u0103 vorbim de awareness, reach \u0219i efectiv prezentarea unor promo\u021bii \u0219i reduceri, adic\u0103 dac\u0103 trebuie s\u0103 fii proactiv, proactivitatea egal Facebook. Trebuie s\u0103 te cunoasc\u0103 oamenii mai \u00eent\u00e2i, de pe Facebook \u0219i apoi ei te caut\u0103 pe Google <\/strong>c\u00e2nd \u00ee\u0219i doresc s\u0103 fac\u0103 o achizi\u021bie \u0219i s\u0103 ia o decizie. Adic\u0103 aduci pe Google traficul pe care \u00eel captezi pe Facebook \u0219i inten\u021bia de c\u0103utare se m\u0103soar\u0103 apoi \u00een Search, \u00een Shopping, \u00een Performance Max. Fiecare platform\u0103 are rolul ei. <\/p>\n\n\n\n

Exist\u0103 aceast\u0103 diferen\u021b\u0103: genera\u021bia Facebook ajuns\u0103 acum la maturitate versus genera\u021bia TikTok ce nu are Facebook aproape deloc. A\u0219 vrea s\u0103 te \u00eentreb ce spune pia\u021ba vis-a-vis de acest subiect, dac\u0103 mai func\u021bioneaz\u0103 campaniile pe Facebook \u0219i dac\u0103 brandurile ar trebui s\u0103 migreze spre TikTok?<\/strong><\/p>\n\n\n\n

Adelina: <\/strong>Cred din ce \u00een ce mai mult c\u0103 brandurile ar trebui s\u0103 aib\u0103 o prezen\u021b\u0103 \u0219i pe canale alternative. C\u00e2nd vorbim de TikTok, vorbim de awareness la acest moment, dar un awareness nu foarte targetat, c\u0103ci dac\u0103 publicul brandurilor a fost tot timpul cel din Google \u0219i Facebook, acum este momentul s\u0103 testeze \u0219i s\u0103 \u00ee\u0219i defineasc\u0103 publicul de pe TikTok. Practic te duci \u00eentr-un ocean de oameni \u0219i \u00eencerci s\u0103-\u021bi formezi un public. Cred c\u0103 este o munc\u0103 a c\u0103rui rezultat nu se va vedea imediat, ca \u00eentr-o campanie de Performance Max \u00een Google, unde am conversii zilnic. <\/p>\n\n\n\n

Lucrurile stau pu\u021bin diferit pe TikTok, dar cred c\u0103 o prezen\u021b\u0103 ar fi necesar\u0103 pentru c\u0103 lucrurile evolueaz\u0103 din ce \u00een ce mai mult, iar tinerii se maturizeaz\u0103 \u0219i nu vor mai fi de g\u0103sit pe vechile platforme. Tinerii care acum au 19 – 20 de ani, se vor maturiza \u0219i vor ajunge \u0219i ei la 30, 35 de ani. Oare vor face ei switch-ul \u00eenapoi la Facebook? C\u00e2nd ei vor avea v\u00e2rsta maturit\u0103\u021bii \u0219i v\u00e2rsta necesar\u0103 care implic\u0103 achizi\u021bii \u0219i o situa\u021bie financiar\u0103 mai bun\u0103, dac\u0103 nu se vor duce spre Facebook, unde-i vor g\u0103si brandurile \u00een viitor? Deci din punctul meu de vedere, a\u0219 realiza \u0219i TikTok Ads, Huawei Ads mi se mai pare interesant \u0219i am citit ceva despre BeReal \u0219i Pepsi, dar va mai dura p\u00e2n\u0103 BeReal va monetiza. <\/p>\n\n\n\n

\u00cen acela\u0219i timp, Facebook r\u0103m\u00e2ne un canal important pentru revenue \u0219i pentru anumi\u021bi advertiseri \u0219i clien\u021bi. Astfel c\u0103 s\u0103 dispari de pe Facebook nu mi se pare o solu\u021bie. Plus c\u0103 noi vorbim acum de Facebook la pachet cu Instagram, deci vorbim de Meta overall. Eu le iau \u00eempreun\u0103, la pachet \u0219i e foarte important s\u0103 r\u0103m\u00e2i acolo. N-a\u0219 vedea un shift 100% de buget \u00een alte platforme. Nu acum, cel pu\u021bin, dar trendurile se schimb\u0103 \u0219i e interesant de urm\u0103rit, \u00eentr-adev\u0103r. 
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Ai un exemplu concret despre comportamentul consumatorului digital?<\/strong><\/p>\n\n\n\n

Adelina: <\/strong>Uite, chiar vedeam o diferen\u021b\u0103 \u00eentre mine \u0219i prietenul meu, ca \u0219i consumator de media. Eu stau pe Facebook \u0219i citesc. Mie \u00eemi place s\u0103 citesc articole \u0219i s\u0103 le interpretez versus prietenul meu care rupe filmule\u021bele \u0219i reels-urile. El d\u0103 scroll pe Facebook p\u00e2n\u0103 ajunge la un video ca mai apoi s\u0103 intre \u00een categoria cu Reels-uri \u0219i s\u0103 urm\u0103reasc\u0103 c\u00e2t mai multe clipuri. I-am spus s\u0103 se mute pe Instagram sau TikTok pentru c\u0103 dac\u0103 lui \u00eei place genul acesta de con\u021binut, nu pe Facebook, ci pe alte platforme trebuie s\u0103 fie el prezent.<\/p>\n\n\n\n

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Dac\u0103 tot ne afl\u0103m \u00een perioada cu multe evenimente importante, mai ales pe zona de conversii, cadouri, achizi\u021bii \u0219i cump\u0103r\u0103turi, ce-ar trebui s\u0103 fac\u0103 un business, din punctul t\u0103u de vedere, pentru a avea rezultate bune \u0219i frumoase \u00eentr-o campanie de performance?<\/strong><\/p>\n\n\n\n

Adelina: <\/strong>S\u0103 acorde aten\u021bie tuturor evenimentelor \u0219i oportunit\u0103\u021bilor de cump\u0103rare dintr-un an. Spre exemplu, Black Friday nu poate fi luat ca un eveniment izolat, ca evenimentul anului \u0219i \u00een rest nu se mai \u00eent\u00e2mpl\u0103 nimic. Mai exist\u0103 \u0219i Halloween-ul, care pe an ce trece prinde din ce \u00een ce mai mult \u0219i la noi. Mai exist\u0103 \u0219i perioada de 1 Decembrie, Sf. Andrei, Mo\u0219 Nicolae \u0219i Cr\u0103ciunul. <\/p>\n\n\n\n

Pentru a asigura succesul overall al unei campanii trebuie g\u00e2ndit\u0103 o strategie de comunicare permanent\u0103 cu abona\u021bii \u0219i clien\u021bii \u0219i s\u0103 fii prezent constant \u00een via\u021ba celor care te cunosc. De asemenea \u0219i extinderea spre un public nou este important\u0103. Astfel, pe l\u00e2ng\u0103 strategiile cu call to action de cump\u0103rare, care \u021bin strict de tranzac\u021bii \u0219i conversii, recomand s\u0103 se mearg\u0103 \u0219i c\u0103tre al\u021bi utilizatori cu mesaje mai pu\u021bin tranzac\u021bionale. O urare de Sf. Andrei sau de Halloween este un exemplu simplu, care poate men\u021bine aten\u021bia utilizatorului. Succesul este asigurat nu doar de o comunicare pur tranzac\u021bional\u0103, ci \u0219i de extinderea spre zona mai uman\u0103 a brandului \u0219i clar, pe orice moment important contextual po\u021bi s\u0103 capitalizezi. \u00cen func\u021bie de serviciul sau produsul pe care-l vinzi, po\u021bi s\u0103 capitalizezi \u0219i pe un moment micu\u021b cu care s\u0103 mergi spre clien\u021bii t\u0103i. 
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Ce \u00eenseamn\u0103 pentru tine s\u0103 fii un Maverick?<\/strong> <\/p>\n\n\n\n

Adelina: <\/strong>A fi un Maverick a coincis de la \u00eenceput cu cine sunt eu, asta mi s-a p\u0103rut interesant. Am g\u0103sit aici lucrurile importante dup\u0103 care eu m\u0103 ghidez \u00een via\u021b\u0103: sinceritate, autonomie, empatie, dar \u00een acela\u0219i timp \u0219i performan\u021b\u0103 \u0219i dorin\u021ba de a \u00eenv\u0103\u021ba lucruri noi \u0219i de a ie\u0219i din carapacea ta. Cred c\u0103 asta \u00eenseamn\u0103 Mavericks: s\u0103 fii un om curios, a c\u0103rui minte nu se mul\u021bume\u0219te cu pu\u021bin, care tot timpul caut\u0103 s\u0103 se evolueze \u00eentr-un fel sau altul \u0219i s\u0103 nu r\u0103m\u00e2n\u0103 confortabil cu ceea ce crede c\u0103 \u0219tie deja. 
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Alexa Badea si Adelina Bogdan, YouTube Days event, 2022, arhiv\u0103 personal\u0103<\/figcaption><\/figure><\/div>\n\n\n\n

Din categoria de clien\u021bi, ne po\u021bi povesti despre o campanie care \u021bi-a pl\u0103cut foarte mult \u0219i te-ai bucurat de rezultate?<\/strong><\/p>\n\n\n\n

Adelina: <\/strong>Cel mai frumos e c\u00e2nd \u00een urma unor campanii promo\u021bionale punctuale, unde mi-a fost comunicat un obiectiv de cre\u0219teri cu x%, ating acel obiectiv \u0219i primesc un feedback pozitiv din partea clientului, cu mul\u021bumiri. Acestea sunt momentele fericite. C\u00e2nd clientul \u00ee\u0219i dore\u0219te s\u0103 cucereasc\u0103 o buc\u0103\u021bic\u0103 din pia\u021b\u0103 \u00eempreun\u0103 cu tine, pe un anumit segment sau cu o anumit\u0103 cre\u0219tere de year over year \u0219i efectiv lucrurile chiar se \u00eent\u00e2mpl\u0103. Acestea sunt momentele \u00een care e\u0219ti fericit, c\u00e2nd vezi rezultatele muncii tale \u0219i e\u0219ti r\u0103spl\u0103tit pe baza a ceea ce ai f\u0103cut. Sim\u021bi c\u0103 ai avut un scop, c\u0103 \u00ee\u021bi este recunoscut\u0103 proactivitatea \u0219i amprenta ta asupra campaniilor.
<\/p>\n\n\n\n

Care sunt pasiunile tale, Adelina? Ce-\u021bi place cel mai mult s\u0103 faci? Ce sim\u021bi c\u0103 te deconecteaz\u0103 \u0219i c\u0103 te face s\u0103 sim\u021bi c\u0103 tr\u0103ie\u0219ti?<\/strong><\/p>\n\n\n\n

Adelina: <\/strong>Plec\u00e2nd de la faptul c\u0103 munca ne ocup\u0103 mare parte din timp, munca este ceva ce fac cu pasiune. Eu nu a\u0219 putea func\u021biona altfel. Dac\u0103 jobul pe care \u00eel am nu m\u0103 face fericit\u0103 \u0219i nu e \u00een zona de pasiune, nu l-a\u0219 mai face, punct. <\/p>\n\n\n\n

Dup\u0103 care a\u0219 spune c\u0103 exist\u0103 o dorin\u021ba continu\u0103 de schimbare, explorare \u0219i curiozitate. Pasiunile mele vin \u0219i pleac\u0103. De-a lungul timpului am avut ca pasiune yoga \u0219i practicam zilnic, \u00eens\u0103 acum a cam disp\u0103rut. \u00cemi place s\u0103 \u00eenv\u0103\u021b lucruri noi \u0219i sunt un soi de geek, vreau s\u0103 citesc \u0219i s\u0103 aflu c\u00e2t mai multe. \u00cen ultima vreme m\u0103 pasioneaz\u0103 astronomia \u0219i explorez universul. \u00cemi doresc un telescop pentru a m\u0103 putea uita pe cer. Acum m\u0103 uit la documentare despre cum a ap\u0103rut universul, Big Bang, planetele, soarele, stelele. Dar pentru a vedea cerul, trebuie s\u0103 ies din Bucure\u0219ti pentru c\u0103 cerul e plin de poluare \u00een ora\u0219. La polul cel\u0103lalt m-am g\u00e2ndit s\u0103-mi iau \u0219i un microscop pentru c\u0103 mi-ar pl\u0103cea s\u0103 studiez \u0219i tiny, tiny things. Efectiv a\u0219 pune sub lamel\u0103 orice s\u0103 descop\u0103r ce e acolo. <\/p>\n\n\n\n

Alte curiozit\u0103\u021bi \u00eenspre zona de pasiune ar mai fi m\u00e2ncarea vegan\u0103 \u0219i vegetarian\u0103, am avut planuri s\u0103 fac \u0219i design graphic, dar \u0219i programare. \u00cen acest moment m\u0103 aflu pe mai multe grupuri alternative de Facebook dedicate acestor subiecte de interes. Fiind un om curios, nu m\u0103 pot opri la o singur\u0103 pasiune sau la un singur interes \u0219i cumva \u00eencerc s\u0103 fiu peste tot c\u00e2te pu\u021bin. Mai nou am intrat pe ni\u0219te grupuri de programming & jokes. Eu nu \u0219tiu programare, dar acest grup este foarte amuzant pentru c\u0103 \u00eencerc\u00e2nd s\u0103 \u00een\u021beleg meme-uri, \u00eenv\u0103\u021b ceva din programare c\u0103ut\u00e2nd pe Google ce \u00eenseamn\u0103. E important pentru mine s\u0103-mi p\u0103strez comunit\u0103\u021bile acestea, chiar dac\u0103 sunt un lurker \u00een ele \u0219i \u00een general nu postez.<\/p>\n\n\n\n

Astfel de curiozit\u0103\u021bi am eu, nu m\u0103 pot opri asupra unui singur lucru ca pasiune. Pasiunile mele vin \u0219i pleac\u0103, dar dac\u0103 e ceva ce nu s-a schimbat \u0219i nu cred c\u0103 se va schimba prea cur\u00e2nd, \u00eemi place la nebunie s\u0103 m\u0103 uit la filme \u0219i la seriale. Cred c\u0103 e o pasiune pe care o au foarte mul\u021bi oameni, dar acesta e momentul meu preferat, \u00een care am o m\u00e2ncare delicioas\u0103 \u00een fa\u021b\u0103, m\u0103 pun pe canapea \u0219i pornesc un film pe care \u00eel a\u0219tept de mult timp. E pl\u0103cerea mea suprem\u0103, s\u0103 fiu la mine pe canapea \u0219i s\u0103 stau lini\u0219tit\u0103, singur\u0103 sau cu oameni dragi mie.
<\/p>\n\n\n\n

Am ajuns la finalul celor mai importante curiozit\u0103\u021bi ale mele \u0219i a\u0219a cum i-am \u00eentrebat \u0219i pe colegi \u00een articolele anterioare, a\u0219 vrea s\u0103 te \u00eentreb \u0219i pe tine ce curiozitate ai tu pentru cei care tocmai te-au citit \u0219i pe care i-ai inspirat cu povestea ta? <\/strong><\/p>\n\n\n\n

Adelina: <\/strong>A\u0219 vrea s\u0103-i \u00eentreb cum rezist\u0103 \u00een timp pasiunile lor? Cum ajung s\u0103-\u0219i descopere o pasiune \u0219i cum \u00eenfloresc? \u0218i dac\u0103 nu \u00eenfloresc, de ce se pierd? E o \u00eentrebare la care \u0219i eu \u00eencerc s\u0103 g\u0103sesc r\u0103spunsul: cum \u00ee\u021bi p\u0103strezi pasiunea pe termen lung? De ce renun\u021b\u0103 la ea \u0219i ce o poate re\u00eenvia? Cum \u00ee\u0219i men\u021bin pasiunile aproape?<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Scoatem la lumin\u0103 un nou portret de Maverick, cel al Adelinei Bogdan, colega noastr\u0103 de aproape 2 ani \u00een rolul de Performance Media Specialist. Adelina este o fire foarte curioas\u0103, \u00eens\u0103 a \u0219tiut din anii de studen\u021bie c\u0103 o atrage domeniul de digital marketing, a\u0219a c\u0103 a pornit \u00een explorare \u0219i a testat p\u00e2n\u0103 a … <\/p>\n

Continu\u0103 lectura \u201eAdelina Bogdan – Portret de Maverick\u201d<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":5884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-5876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portret-de-maverick","entry"],"yoast_head":"\nAdelina Bogdan - Portret de Maverick | Blogul Mavericks<\/title>\n<meta name=\"description\" content=\"Pove\u0219ti cu suflet - Adelina Bogdan este Specialist \u00een Performance Media \u0219i \u00eei place s\u0103 cunoasc\u0103 c\u00e2t mai multe din domeniile clien\u021bilor cu care lucreaz\u0103.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mavericks.ro\/blog\/povesti-cu-suflet-despre-oamenii-din-mavericks-adelina-bogdan\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adelina Bogdan - 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