{"id":5679,"date":"2022-05-31T06:31:23","date_gmt":"2022-05-31T06:31:23","guid":{"rendered":"https:\/\/mavericks.ro\/blog\/?p=5679"},"modified":"2022-05-31T11:53:37","modified_gmt":"2022-05-31T11:53:37","slug":"povesti-cu-suflet-despre-oamenii-din-mavericks-dragos-smeu","status":"publish","type":"post","link":"https:\/\/mavericks.ro\/blog\/povesti-cu-suflet-despre-oamenii-din-mavericks-dragos-smeu\/","title":{"rendered":"Drago\u0219 Smeu: portret de Maverick"},"content":{"rendered":"\n

\u201d\u00cen Mavericks \u0219i \u00een performance media avem multe lucruri care nu \u021bin de performance media per se, ci \u021bin mai degrab\u0103 de empatie, de a fi al\u0103turi de client \u00een proiectul respectiv, de a-l ajuta s\u0103 se dezvolte \u00eempreun\u0103 cu noi.\u201d<\/h3>\n\n\n\n

C\u00e2te g\u00e2nduri se ascund \u00een spatele unui antreprenor? Cum construie\u0219ti o echip\u0103? Ce \u00eenseamn\u0103 fail & success? Exist\u0103 un milion de \u00eentreb\u0103ri pe care \u00ee\u021bi dore\u0219ti s\u0103 i le adresezi unui fondator al unei companii. Drago\u0219 Smeu<\/a><\/strong> poart\u0103 multe \u201cp\u0103l\u0103rii\u201d \u00een agen\u021bia Mavericks, \u00eens\u0103 toate au la baz\u0103 lucrurile f\u0103cute cu suflet, mindset pe care l-a c\u0103utat \u0219i la echipa pe care a construit-o \u00een cei 5 ani. Am ales 20 de curiozit\u0103\u021bi pe care i le-am adresat lui Drago\u0219 \u0219i care nu se reg\u0103sesc prea des \u00een alte interviuri.<\/p>\n\n\n\n

Stay inspired!
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Tipologia colegului care vine mereu cu c\u00e2te o solu\u021bie, o idee sau o propunere pentru a schimba cursul lucrurilor \u0219i a propulsa echipa \u00een direc\u021bii la care nu te g\u00e2nde\u0219ti \u00een fiecare zi, Drago\u0219 este un bun lider, pune suflet \u00een orice face \u0219i se dedic\u0103 misiunii de a \u00eenv\u0103\u021ba \u0219i pe al\u021bii ce \u0219tie el s\u0103 fac\u0103. S\u0103-l cunoa\u0219tem mai bine pe Drago\u0219.<\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Mi-am schimbat defini\u021biile destul de des. Eram Drago\u0219 din Rahova \u0219i Drago\u0219 nefum\u0103torul dup\u0103 ce tocmai m\u0103 l\u0103sasem de fumat, iar pentru mine era un mare succes. Dup\u0103 care am fost Drago\u0219 specialistul \u00een performance media \u0219i acum sunt Drago\u0219 antreprenorul. Nu cred c\u0103 eram neap\u0103rat preg\u0103tit pentru fiecare rol, pur \u0219i simplu m-am aflat \u00een acel context. Cred c\u0103 a fost \u0219i legea atrac\u021biei. Eu \u00een Rahova, eu fum\u0103tor \u0219i nefum\u0103tor, dup\u0103 aceea eu, specialist \u00een acest domeniu pe care nici nu-l \u0219tiam \u00eenainte s\u0103 \u00eencep s\u0103 lucrez \u00een digital marketing \u0219i acum antreprenor. Nu cred c\u0103 am visat de mic s\u0103 ajung antreprenor. Pur \u0219i simplu am zis s\u0103 \u00eencerc s\u0103 o fac \u0219i pe asta. 
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Drago\u0219 n\u0103scut \u00een Rahova, Drago\u0219 specialistul, Drago\u0219 tat\u0103l, Drago\u0219 antreprenorul, dar cine este Drago\u0219 \u0219i pasiunile lui?<\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> C\u00e2nd eram mic \u00eemi pl\u0103cea s\u0103 colec\u021bionez lucruri. Am avut perioada de numismatic\u0103 (monede legendare) \u0219i perioada de timbre. Dar nu m-a prins niciuna cu adev\u0103rat. Pasiunea mea este \u00een spre zona de activit\u0103\u021bi sportive \u00een principiu. Nu sunt eu mare sportiv, dar \u00eemi place \u0219i \u00eemi aduce cea mai mare lini\u0219te \u0219i relaxare. Fie c\u0103 e pe ap\u0103, c\u0103 e pe munte, c\u0103 e indoor, outdoor, \u00eemi place sportul. Nu-l fac la un nivel \u00eenalt, dar sunt deschis pentru orice activitate sportiv\u0103. <\/p>\n\n\n\n

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\u201c\u00cemi aduc aminte \u0219i acum c\u0103 am f\u0103cut campanii pe Facebook c\u00e2nd erau doar 600K utilizatori \u00een toat\u0103 RO, deci \u00eenc\u0103 de la \u00eenceputuri.\u201d<\/strong><\/p>Drago\u0219
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Iat\u0103 o curiozitate clasic\u0103: cum ai ales domeniul de performance media?<\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> Cumva domeniul m-a ales pe mine. Am \u00eenceput cu un internship la primul meu job: Republika Interactive. Erau dou\u0103 departamente: new business \u0219i marketing. La cel de marketing focusul era mult pe zona de PPC, adic\u0103 performance media acum \u0219i asta m-a atras mai tare. \u00cemi aduc aminte \u0219i acum c\u0103 am f\u0103cut campanii pe Facebook c\u00e2nd erau doar 600K utilizatori \u00een toat\u0103 RO, deci \u00eenc\u0103 de la \u00eenceputuri. Persoana care m-a \u00eenv\u0103\u021bat este Ionu\u021b Munteanu, care a plecat de la Republika \u0219i a \u00eenfiin\u021bat Web Digital, unde m-a chemat al\u0103turi el \u00een calitate de coordonator al departamentului de PPC. La \u00eenceput, departamentul eram eu, adic\u0103 o singur\u0103 persoana \u0219i \u00een total eram 3 oameni \u00een toat\u0103 agen\u021bia. Dar u\u0219or, u\u0219or, a crescut agen\u021bia cu o echip\u0103 destul de frumoas\u0103.
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Cum ai ajuns s\u0103 fii antreprenor \u0219i s\u0103 construie\u0219ti agen\u021bia Mavericks? <\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> Mi-am luat provocare dup\u0103 provocare \u0219i mi-am dorit s\u0103 fac constant lucruri. La Republika eram \u00eentr-un loc bun, iar c\u00e2nd a plecat Ionu\u021b, mentorul meu, am preluat eu pozi\u021bia lui. Dup\u0103 un timp am \u00eenceput s\u0103 vreau o nou\u0103 provocare, iar la Web Digital, s\u0103 fiu al\u0103turi de o agen\u021bie care tocmai se \u00eenfiin\u021beaz\u0103, cu doar 3 oameni, mi s-a p\u0103rut o chestie foarte cool. Era riscant, dar atunci nu aveam credite, copil, familie. De la noua experien\u021b\u0103 am \u00eenv\u0103\u021bat foarte multe despre o firm\u0103 la \u00eenceput de drum, iar dup\u0103 o vreme am vrut o nou\u0103 provocare \u0219i am plecat la Kubis. Erau o agen\u021bie de vreo 50 de oameni, cu biroul \u00een Praga \u0219i \u00een Houston, doar c\u0103 nu aveau un departament de performance \u0219i eu a trebuit s\u0103 construiesc acest departament. Multe provoc\u0103ri, flow-uri interne cu departamentul de Social Media, cu departamentul de CS, crea\u021bie, programare, etc. Mi-a pl\u0103cut mult challenge-ul de a construi un departament \u00eentr-un ecosistem destul de bine stabilit. <\/p>\n\n\n\n

Dup\u0103 vreo 3 ani, lucrurile ajunseser\u0103 la un plafon, adic\u0103 am sim\u021bit c\u0103 era prea mult\u0103 lini\u0219te \u0219i am zis s\u0103 mai \u00eencerc o alt\u0103 provocare: s\u0103 construiesc eu o agen\u021bie. Atunci c\u00e2nd observ c\u0103 se poate \u0219i v\u0103d o porti\u021b\u0103, vreau s\u0103 o accesez \u0219i s\u0103 trec la nivelul urm\u0103tor. Pur \u0219i simplu o fac, de\u0219i implic\u0103 mai mult\u0103 munc\u0103, mai mult hustle. A\u0219 putea foarte bine s\u0103 r\u0103m\u00e2n \u00eentr-un punct \u0219i s\u0103 zic c\u0103 e suficient s\u0103 fiu Head of Performance Department la Kubis sau cu 20 speciali\u0219ti \u00een Mavericks, dar \u00eemi place s\u0103 tot construiesc \u0219i s\u0103 fac lucruri cu esen\u021b\u0103, nu doar de dragul de a le face.
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Dup\u0103 antreprenoriat, se pare c\u0103 noua ta provocare sau direc\u021bie pe care \u021bi-ai ales-o este \u00een zona de educa\u021bie, \u00een special a studen\u021bilor. De ce educa\u021bie \u0219i de ce studen\u021bi?<\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Da, am \u00eenceput s\u0103 virez destul de mult spre educa\u021bie dup\u0103 ce Andra \u0219i-a luat \u00een primire noul rol de General Manager. Am ales s\u0103 merg c\u0103tre educa\u021bie pentru c\u0103 simt c\u0103 este modul \u00een care pot da \u00eenapoi comunit\u0103\u021bii \u0219i unde pot cre\u0219te – cred eu – viitoare caractere puternice \u0219i profesioni\u0219ti \u00een performance media. Este o nevoie foarte mare \u00een pia\u021b\u0103 \u0219i aleg s\u0103 nu stau cu m\u00e2inile \u00een s\u00e2n \u0219i s\u0103 m\u0103 al\u0103tur corului de persoane care se pl\u00e2ng c\u0103 nu sunt speciali\u0219ti, ci s\u0103 \u00eencerc s\u0103 construiesc for\u021b\u0103 de munc\u0103 specializat\u0103. Evident, pe l\u00e2ng\u0103 acest motiv exist\u0103 \u0219i pl\u0103cere. Trebuie s\u0103 \u00ee\u021bi plac\u0103 ceea ce faci pentru a putea face c\u00e2t mai bine acel lucru.<\/p>\n\n\n\n

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Am s\u0103 spun doar at\u00e2t: educa\u021bie \u00een performance media! Care este primul lucru care \u00ee\u021bi vine \u00een minte? (a\u0219 spune aici \u0219i despre educa\u021bia clien\u021bilor sau a profesioni\u0219tilor \u00een domeniu). <\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>R\u0103bdare! Educa\u021bia, know-how-ul, experien\u021ba \u00een diferite situa\u021bii se acumuleaz\u0103 \u00een timp. D\u0103-i timp, r\u0103bdare, s\u0103 se a\u0219eze \u0219i u\u0219or-u\u0219or, uneori f\u0103r\u0103 s\u0103 \u00ee\u021bi dai seama, vei deveni un specialist \u00een performance media. Evident, dac\u0103 \u00ee\u021bi aduce pl\u0103cere.\u00a0
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Drago\u0219, trainer @Atelierul Digital by Google, arhiv\u0103 personal\u0103<\/figcaption><\/figure><\/div>\n\n\n\n
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Drago\u0219, trainer @Atelierul Digital by Google, arhiv\u0103 personal\u0103<\/figcaption><\/figure><\/div>\n\n\n\n

Tu ai foarte multe p\u0103l\u0103rii: performance expert, trainer, profesor, membru fondator, mentor, om, prieten, so\u021b \u0219i tat\u0103!<\/strong> Cum reu\u0219e\u0219ti s\u0103 \u00eempaci toate aceste p\u0103l\u0103rii \u0219i cum e\u0219ti la capitolul work-life balance? <\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Sunt destul de organizat \u0219i \u00eemi place s\u0103 planific inclusiv timpul liber. Poate nu pare at\u00e2t de sexy, dar pe mine m\u0103 ajut\u0103 c\u0103ci vreau s\u0103 am timp \u0219i pentru lucrurile care-mi fac pl\u0103cere non professional. Dac\u0103 m\u0103 g\u00e2ndesc din punct de vedere profesional, \u00eemi place ceea ce fac \u0219i nu v\u0103d ca o corvoad\u0103 s\u0103 vin cu o or\u0103 mai devreme sau s\u0103 plec cu o or\u0103 mai t\u00e2rziu de la birou, s\u0103 am un training s\u00e2mb\u0103ta sau de la 6 seara, dup\u0103 birou. <\/p>\n\n\n\n

Cam toate activit\u0103\u021bile le fac cu pl\u0103cere \u0219i cred c\u0103 \u0103sta este un mare avantaj: faptul c\u0103 pot s\u0103 aleg ce s\u0103 fac. E o alegere destul de con\u0219tient\u0103 \u00een a face sau a nu face un anumit lucru \u0219i inclusiv de a refuza anumite colabor\u0103ri sau a face anumite lucruri. Am \u00eenceput s\u0103 spun \u0219i \u201cnu\u201d, tocmai pentru a face doar ceea ce-mi place \u0219i a putea jongla cu toate p\u0103l\u0103riile pe care le am, inclusiv cele personale. <\/p>\n\n\n\n

De principiu sunt destul de curios \u0219i dac\u0103 \u00eemi place ceva, investighez foarte mult domeniul. Citeam despre performance media tot timpul dup\u0103 birou sau \u00een weekend pentru c\u0103 \u00eemi pl\u0103cea, nu c\u0103 trebuia s\u0103 recuperez. Pur \u0219i simplu mi-a pl\u0103cut domeniul \u0219i am vrut s\u0103 fiu un specialist foarte bun \u00een domeniul respectiv. 
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Se spune adesea c\u0103 \u00een Mavericks ai spa\u021biu s\u0103 gre\u0219e\u0219ti \u0219i s\u0103 \u00eenve\u021bi, lucru care este foarte greu de acceptat \u00een alte echipe, comunit\u0103\u021bi, locuri de munc\u0103. Care este pozi\u021bia ta vis-a-vis de \u201ca gre\u0219i\u201d \u0219i cum prime\u0219ti vestea c\u00e2nd un coleg gre\u0219e\u0219te \u0219i ar putea avea consecin\u021be?  <\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> Este destul de complex\u0103 partea asta cu gre\u0219itul. Mi se pare c\u0103 \u00eenve\u021bi gre\u0219ind ni\u0219te lucruri. Dac\u0103 cineva st\u0103 tot timpul \u00een spatele t\u0103u \u0219i \u00ee\u021bi spune s\u0103 ai grij\u0103 ce s\u0103 faci \u0219i ce s\u0103 nu faci, vei \u00eenv\u0103\u021ba mult mai greu. Mi se pare c\u0103 trebuie s\u0103 la\u0219i oamenii s\u0103 gre\u0219easc\u0103 ca s\u0103 \u00eenve\u021be, dar s\u0103 gre\u0219easc\u0103 controlat. Uneori, c\u00e2nd \u0219tii c\u0103 o decizie nu va fi neap\u0103rat cea corect\u0103, las\u0103-l s\u0103 ia decizia respectiv\u0103, dup\u0103 care explic\u0103-i ce anume a gre\u0219it \u0219i cum poate s\u0103 \u00ee\u0219i corecteze gre\u0219eala, s\u0103 nu mai fac\u0103 pe viitor. <\/p>\n\n\n\n

Dar tot r\u0103m\u00e2ne discu\u021bia despre bugete \u0219i bani irosi\u021bi. Eu m-a\u0219 g\u00e2ndi la un Spitalul Universitar. Mavericks \u0219i tot ce mi-am dorit \u00een Mavericks s\u0103 fie ca \u00eentr-un spital universitar. Ce \u00eenseamn\u0103 spital universitar? \u00censeamn\u0103 c\u0103 sunt ni\u0219te doctori foarte buni, cu skill-uri \u0219i cu mult\u0103 experien\u021b\u0103 \u00een spate, unde exist\u0103 \u0219i proasp\u0103t reziden\u021bi care \u00eenva\u021b\u0103 meserie acolo. Vorbind despre miza bugetului, vorbim despre miza vie\u021bii. Inclusiv acei reziden\u021bi \u00eenva\u021b\u0103 din anumite gre\u0219eli, dar nu la\u0219i un rezident s\u0103 \u00eenve\u021be cu costul unei vie\u021bi omene\u0219ti. Nu sunt gre\u0219eli foarte mari \u0219i problema respectiv\u0103 poate fi rezolvat\u0103. <\/p>\n\n\n\n

\u021ain foarte mult la oamenii din Mavericks care au c\u00e2\u0219tigat experien\u021b\u0103 de-a lungul timpului \u0219i pe care acum o ofer\u0103 mai departe. \u0218i nu doar pentru know-how-ul pe care \u00eel g\u0103se\u0219ti peste tot, ci pentru mindset-ul pe care \u00eel au. Avem \u00een Mavericks o filosofie de a face lucrurile diferit fa\u021b\u0103 de alte agen\u021bii \u0219i lucrul acesta ne diferen\u021biaz\u0103 destul de mult.<\/p>\n\n\n\n

Nu e despre know-how \u0219i milioane de euro gestionate, ci despre cum abord\u0103m lucrurile \u0219i cum le facem, despre oamenii cu experien\u021b\u0103 care vin cu a doua opinie \u00een anumite contexte \u0219i despre layer-ele suplimentare pe care le avem. E o \u00eentreag\u0103 filosofie de a cre\u0219te speciali\u0219ti \u00een Mavericks \u0219i ca \u00eentr-un spital universitar, nu e doar despre a \u00eenv\u0103\u021ba ce trebuie s\u0103 faci \u0219i cum trebuie s\u0103 faci, ci despre empatie. Nu po\u021bi s\u0103 fii un doctor foarte bun \u0219i s\u0103 ai empatie zero pentru pacientul din fa\u021ba ta cu o boal\u0103 foarte grav\u0103. Empatia nu \u021bine de know-how, \u021bine mai de grab\u0103 de skill-urile pe care un profesor doctor ar trebui s\u0103 te \u00eenve\u021be \u0219i de comunicare. \u00cen Mavericks \u0219i \u00een performance media avem destule lucruri care nu \u021bin de performance media per se, ci \u021bin mai degrab\u0103 de empatie, de a fi al\u0103turi de clientul respectiv, de a-l ajuta s\u0103 se dezvolte \u00eempreun\u0103 cu noi.<\/p>\n\n\n\n

\u201c\u00cen Mavericks \u0219i \u00een performance media avem multe lucruri care nu \u021bin de performance media per se, ci \u021bin mai degrab\u0103 de empatie, de a fi al\u0103turi de clientul respectiv, de a-l ajuta s\u0103 se dezvolte \u00eempreun\u0103 cu noi.\u201d<\/strong><\/p>Drago\u0219
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De ce este Mavericks acel loc de pe alt\u0103 planet\u0103 despre care vorbe\u0219te lumea \u0219i a cum ap\u0103rut \u201cfacem lucrurile cu suflet\u201d? <\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> E strict vorba asta, de a-\u021bi p\u0103sa de ceea ce faci \u0219i de ceea ce la\u0219i \u00een urma ta. 
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Avem \u00eenc\u0103 o \u00eentrebare clasic\u0103 la care toat\u0103 lumea caut\u0103 r\u0103spuns: ce anume crezi c\u0103 face ca o echip\u0103 s\u0103 aib\u0103 succes? Clar aici ne g\u00e2ndim la cum e Mavericks ca echip\u0103.<\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Cred c\u0103 ne ajut\u0103 s\u0103 r\u0103spundem \u0219i cu \u201cnu \u0219tiu\u201d pentru c\u0103 \u00eemi este greu s\u0103 zic c\u0103 exist\u0103 o re\u021bet\u0103 a succesului. Ce simt c\u0103 func\u021bioneaz\u0103 este responsabilitatea \u00eemp\u0103r\u021bit\u0103 \u00een cadrul echipei. Dar nu responsabilitatea privit\u0103 ca frica de a nu gre\u0219i, ci mai degrab\u0103 este despre lucrul de care este fiecare responsabil de o felie \u0219i \u00eempreun\u0103 facem o pizza. Exact! Cu to\u021bii form\u0103m pizza respectiv\u0103. Altfel, dac\u0103 e doar c\u00e2te unul, nu mai este o pizza, ci este pur \u0219i simplu, o echip\u0103 de freelanceri. 
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Trebuie s\u0103 se \u00een\u021beleag\u0103 c\u0103 suntem conecta\u021bi unii de ceilal\u021bi. Departamentul de Suport este conectat cu Departamentul de Perfomance Media, chiar dac\u0103 direct nu aduc un revenue \u00een agen\u021bie. Departamentul de Performance este legat de Departamentul de Suport \u0219i Growth, de unde vin clien\u021bi. E ca \u00eentr-o familie: fiecare are de f\u0103cut ceva \u00een cas\u0103. Nu toat\u0103 lumea trebuie s\u0103 spele vasele, nu toat\u0103 lumea trebuie s\u0103 duc\u0103 gunoiul, doar c\u0103 trebuie cineva s\u0103 o fac\u0103, iar aceste responsabilit\u0103\u021bi trebuie \u00eemp\u0103r\u021bite. Nu e o persoan\u0103 care le face pe toate, nici complet aleatoriu, ci fiecare \u00ee\u0219i \u0219tie rolul \u0219i responsabilit\u0103\u021bile, care vin la pachet \u0219i cu un sentiment de \u00eemplinire: \u201ceu sunt responsabil de sp\u0103lat vasele, e ceea ce m\u0103 ajut\u0103\u201d.
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Mavericks Team, septembrie 2020<\/figcaption><\/figure><\/div>\n\n\n\n
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Mavericks Team, mai 2022<\/figcaption><\/figure><\/div>\n\n\n\n

Este foarte cunoscut faptul c\u0103 orice antreprenor are provoc\u0103ri la \u00eenceput de drum. Care au fost cele pe care le-ai avut tu atunci c\u00e2nd ai pus bazele agen\u021biei Mavericks? <\/strong><\/p>\n\n\n\n

Drago\u0219<\/strong>: Cred c\u0103 provocarea cea mai mare a fost frica pe care o aveam \u0219i lipsa de \u00eencredere c\u0103 pot transforma acest hard skill de performance media, c\u0103-l pot transpune \u0219i \u00eentr-o organiza\u021bie. Sunt foarte mul\u021bi speciali\u0219ti buni \u00een pia\u021b\u0103, dar care nu construiesc \u0219i o organiza\u021bie. Pot fi freelanceri sau angaja\u021bi extraordinar de buni \u0219i este perfect ok pentru ei. Acesta era pariul meu \u0219i frica mea cea mai mare: poate sunt doar un specialist foarte bun, dar nu pot s\u0103 conduc o organiza\u021bie care nu are nevoie doar de know-how legat de performance media, ci are nevoie de parte financiar\u0103, parte opera\u021bional\u0103, parte de cultur\u0103 organiza\u021bional\u0103, flow-uri de comunicare, foarte multe alte lucruri pe l\u00e2ng\u0103 performance media. 
<\/p>\n\n\n\n

Niciodat\u0103 nu po\u021bi fi preg\u0103tit pentru lucrurile acestea, oric\u00e2t ai citi \u0219i planifica, ci vezi la timpul respectiv. Cred c\u0103 frica cea mai mare \u00een Mavericks a fost \u00een prima zi, crez\u00e2nd c\u0103 n-o s\u0103 vin\u0103 Andi \u0219i Andra, c\u0103 nu o s\u0103 \u0219tiu ce s\u0103 fac \u0219i cum s\u0103 fac. Mi-am spus c\u0103 dac\u0103 nu vin, nu vin. Dar Andi \u0219i Andra au venit \u0219i fricile au disp\u0103rut dup\u0103 o s\u0103pt\u0103m\u00e2n\u0103. 
<\/p>\n\n\n\n

\u201cFricile unui nou \u00eenceput le-am dep\u0103\u0219it pur \u0219i simplu, \u00eencep\u00e2nd procesul a\u0219a cum credeam eu de cuviin\u021b\u0103 c\u0103 ar trebui.\u201d<\/strong><\/p>Drago\u0219
<\/cite><\/blockquote>\n\n\n\n

Sunt 5 ani de Mavericks \u0219i mergem spre 6 ani cu pa\u0219i repezi. Care este o amintire foarte pl\u0103cut\u0103 \u00een to\u021bi ace\u0219ti ani?<\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Am foarte multe amintiri pl\u0103cute cu genera\u021bii de oameni care au venit \u00een Mavericks de la Andra \u0219i Andi, dup\u0103 aceea la M\u0103d\u0103lina \u0219i Paul, dup\u0103 care la R\u0103zvan \u0219i Dinu, la Maria \u0219i Ada \u0219i p\u00e2n\u0103 \u00een prezent la to\u021bi colegii care au venit sau care au lucrat \u00een Mavericks. Cred c\u0103 amintirea care mi-a r\u0103mas foarte vie \u00een minte \u0219i cea mai ie\u0219it\u0103 din comun este la Piscina Urban\u0103, o camer\u0103 mare \u0219i plin\u0103 cu bile, unde pur \u0219i simplu te aruncai unde voiai. Am fost acolo cu Andra \u0219i Andi, acum c\u00e2\u021biva ani, asta apropo de cultur\u0103 organiza\u021bional\u0103 \u0219i de a ne conecta \u00eentre noi. \u00cenc\u0103 de la \u00eenceput am vrut s\u0103 avem o ie\u0219ire informal\u0103 pe lun\u0103, s\u0103 facem o activitate \u00eentre colegi. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Drago\u0219, ce te-a surprins cel mai mult \u00een to\u021bi ace\u0219ti ani la Mavericks?<\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Cel mai nou coleg are 21 de ani, e n\u0103scut \u00een anul 2000. Alt coleg, cel mai \u00een\u021belept dintre noi, a f\u0103cut recent 34 de ani. Practic este o diferen\u021b\u0103 de 13 ani \u00eentre noi. Nu e o diferen\u021b\u0103 tocmai mare. Ce m\u0103 surprinde cel mai mult sunt genera\u021biile noi, mai ales cei tineri care vin \u00een Mavericks, care sunt din ce \u00een ce mai preg\u0103ti\u021bi \u0219i mai conecta\u021bi la mediul digital. Ei cunosc deja cum merg lucrurile \u0219i nu mai trebuie s\u0103 le explici fiecare termen. Eu, la 21 de ani, eram mai pierdut \u00een timp \u0219i spa\u021biu ca genera\u021biile noi. Deci cred c\u0103 asta m-a surprins. 
<\/p>\n\n\n\n

To\u021bi intr\u0103m la un moment dat \u00eentr-o rutin\u0103 obositoare. Ce te men\u021bine pe tine on track, ce te determin\u0103 s\u0103 mergi mai departe cu planurile tale \u0219i s\u0103 nu sim\u021bi rutina cum te apas\u0103?<\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> Nu cred c\u0103 o s\u0103 v\u0103 plac\u0103 r\u0103spunsul pentru c\u0103 \u00eemi place rutina. Eu nu v\u0103d rutina ca pe un lucru negativ, ci chiar mi se pare un lucru bun. Vorbeam cu o prieten\u0103 care \u0219i-a dat demisia \u0219i a intrat \u00eentr-un an sabatic, despre c\u00e2t de important\u0103 este rutina, c\u0103 merge la sal\u0103 cu obiectivul de a seta o oarecare rutin\u0103 \u0219i pentru a avea ni\u0219te ancore \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 despre unde se afl\u0103 \u0219i ce ar trebui s\u0103 fac\u0103. Rutina cred c\u0103 ajut\u0103 destul de mult \u0219i \u00een zona aceasta de planificare. \u00cen acela\u0219i timp, nici mie nu-mi place s\u0103 fac acela\u0219i lucru over and over again, dar lucrurile noi le introduc pe parcurs \u0219i nu renun\u021b dintr-o dat\u0103 la toat\u0103 rutina pe care o aveam, ci mai adaug \u00een planificarea zilnic\u0103, s\u0103pt\u0103m\u00e2nal\u0103, lunar\u0103, c\u00e2te un singur lucru nou, ceva cu care s\u0103 mai piperez un pic deja organizarea pe care o am p\u00e2n\u0103 atunci. 
<\/p>\n\n\n\n

Dar mie \u00eemi place rutina. \u00cemi este fric\u0103 de \u201cnu \u0219tiu ce s\u0103 fac\u201d. Mi-e fric\u0103 de \u201ceu nu \u0219tiu ce s\u0103 fac m\u00e2ine\u201d. Trebuie s\u0103 \u0219tiu ce fac m\u00e2ine, care sunt lucrurile pe care le voi face m\u00e2ine, s\u0103pt\u0103m\u00e2na viitoare, \u00eenceput de lun\u0103, raportare. M\u0103 ajut\u0103 foarte mult s\u0103 v\u0103d un orizont de timp de lucru. Evident, dup\u0103 un timp, fac o evaluare personal\u0103 \u0219i m\u0103 g\u00e2ndesc la tot ce am f\u0103cut, dac\u0103 sunt anumite lucruri pe care poate le \u00eembog\u0103\u021besc \u0219i pe care vreau s\u0103 le \u00eenlocuiesc.
<\/p>\n\n\n\n

\u201c\u00cen acela\u0219i timp, nici mie nu-mi place s\u0103 fac acela\u0219i lucru over and over again, dar lucrurile noi le introduc pe parcurs \u0219i nu renun\u021b dintr-o dat\u0103 la toat\u0103 rutina pe care o aveam, ci mai adaug \u00een planificarea zilnic\u0103, s\u0103pt\u0103m\u00e2nal\u0103, lunar\u0103, c\u00e2te un singur lucru nou, ceva cu care s\u0103 mai piperez un pic deja organizarea pe care o am p\u00e2n\u0103 atunci.\u201d<\/strong><\/p>Drago\u0219
<\/cite><\/blockquote>\n\n\n\n

Oamenii sunt curio\u0219i s\u0103 afle ce te motiveaz\u0103 s\u0103 faci at\u00e2t de multe lucruri dup\u0103 at\u00e2t timp \u0219i cum reu\u0219e\u0219ti s\u0103-\u021bi p\u0103strezi motiva\u021bia?<\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> Pasiunea. \u00cemi place ceea ce fac \u0219i \u00eemi plac provoc\u0103rile pe care mi le dau mie \u0219i \u00een care cred, desigur, c\u0103-mi vor face pl\u0103cere s\u0103 le fac \u0219i pe acelea. Dac\u0103 este ceva care simt c\u0103 nu mi-ar face pl\u0103cere nu a\u0219 mai face, nu m-ar motiva. Practic, pasiunea este motivatorul principal de a face lucruri. Dac\u0103 simt c\u0103 nu mi-ar pl\u0103cea, nu o fac. At\u00e2t de simplu.
<\/p>\n\n\n\n

\"\"
Drago\u0219, arhiv\u0103 personal\u0103<\/figcaption><\/figure><\/div>\n\n\n\n

Ce defect consideri c\u0103 ai avut, dar ai reu\u0219it s\u0103-l transformi \u00een calitate? <\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Lipsa de atrac\u021bie fa\u021b\u0103 de \u0219tiin\u021bele exacte. Mie nu mi-a pl\u0103cut fizica, chimia \u0219i nici matematica. Cu toate astea sunt o fire analitic\u0103 \u0219i \u00een\u021beleg anumite concepte matematice cu care am nevoie s\u0103 lucrez \u0219i s\u0103 analizez date, dar p\u00e2n\u0103 \u00eentr-un anumit punct. Lucrul acesta m\u0103 ajut\u0103 inclusiv ca un mod de conectare cu oamenii \u00een training-urile pe care le \u021bin: le povestesc despre faptul c\u0103 \u0219i eu m\u0103 chinuiam cu matematica, c\u0103 nici mie nu mi-a pl\u0103cut. De regul\u0103, c\u00e2nd ai un training pe analiza datelor, te a\u0219tep\u021bi ca cel din fa\u021ba ta s\u0103 fie cel pu\u021bin statistician, s\u0103 fi f\u0103cut statistic\u0103, modelare matematic\u0103, etc. Nu sunt deloc \u00een zona aceasta, dar da, pot s\u0103 interpretez, pot s\u0103 v\u0103d datele f\u0103r\u0103 s\u0103 fiu fan \u0219tiin\u021be exacte \u0219i vorbind despre fizica cuantic\u0103.
<\/p>\n\n\n\n

Care sunt alegerile pe care le-ai f\u0103cut \u0219i care au contribuit la cine e\u0219ti ast\u0103zi, dar mai mult din sfera personal\u0103.<\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>O decizie important\u0103 \u0219i cred c\u0103 prima decizie mai matur\u0103 pe care am luat-o a fost s\u0103 nu dau la ASE. Am f\u0103cut Liceul Economic, care nu mi-a pl\u0103cut, iar dup\u0103 capacitate, mama mea \u00eemi vedea traiectoria ASE economist. M-am hot\u0103r\u00e2t s\u0103 dau la Jurnalism, iar SNSPA era varianta B. N-am mai ajuns la Jurnalism, nici nu am mai dat examenul. Am ales SNSPA, Comunicare \u0219i Rela\u021bii Publice \u0219i a fost un mediu care mi-a schimbat complet perspectiva asupra vie\u021bii, m-a ajutat s\u0103-mi deschid extrem de mult orizonturile \u0219i modul de g\u00e2ndire.<\/p>\n\n\n\n

P\u00e2n\u0103 atunci, sim\u021beam c\u0103 sunt \u201cjust dust in the wind\u201d, pur \u0219i simplu o frunz\u0103 care e b\u0103tut\u0103 de v\u00e2nt \u00een toate direc\u021biile. La ora de filosofie, \u00een liceu, eu jucam fotbal. Odat\u0103 cu facultatea, m-a lovit destul de tare cu multe c\u0103r\u021bi de citit despre curente filosofice. Aveam cursuri din dou\u0103 \u00een dou\u0103 s\u0103pt\u0103m\u00e2ni, m\u0103 \u00eentrebam ce se \u00eent\u00e2mpl\u0103 cu mine \u0219i unde sunt. Dar m-a ajutat, nu a\u0219 zice ideologic, dar s\u0103 m\u0103 formez ca persoan\u0103 \u0219i ca traiectorie \u00een via\u021ba, s\u0103-mi conturez un pic mai bine lucrurile pe care mi le doresc, a\u0219tept\u0103ri \u0219i g\u00e2ndirea critic\u0103. Am avut numai examene de sintez\u0103 \u00een care profesorul vedea cum g\u00e2nde\u0219ti \u0219i asta m-a \u0219i ajutat s\u0103 termin facultatea cu bine, dar \u0219i s\u0103-mi pun mintea \u00een mi\u0219care, s\u0103 g\u00e2ndesc cu mintea mea, nu doar s\u0103 repet ni\u0219te fraze spuse de Immanuel Kant sau al\u021bi filosofi \u0219i teoreticieni \u00een ale comunic\u0103rii.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Care este ultimul milestone al t\u0103u?<\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> Un milestone pe care l-am atins este Andra, noul General Manager. C\u00e2nd construie\u0219ti ceva de la zero, tu, cu m\u00e2nu\u021bele tale, este foarte personal, extrem, extrem de personal. Cred c\u0103 a fost cea mai grea decizie aceea de a da altuia s\u0103 modeleze, \u00een continuare, acest lucru creat de mine: agen\u021bia Mavericks. Totul se poate transforma foarte mult, dar sunt convins c\u0103 Andra va face o treab\u0103 foarte, foarte bun\u0103. <\/p>\n\n\n\n

Am realizat c\u0103 e un milestone abia dup\u0103 ce s-a \u00eent\u00e2mplat. Discutasem tot anul ca Andra s\u0103 fie noul General Manager, dar dup\u0103 aceea mi-am dat seama c\u0103 hopa, chiar s-a \u00eent\u00e2mplat. Este foarte personal, dar m\u0103 bucur foarte mult c\u0103 am f\u0103cut pasul. E un lucru pe mi l-am dorit foarte mult s\u0103-l construiesc, s\u0103 existe cineva care s\u0103 poat\u0103 prelua totul \u0219i a durat. Am avut noroc cu Andra care mi-a r\u0103mas al\u0103turi, care a crescut foarte mult, se dezvolt\u0103 \u00een continuare \u0219i care poate s\u0103 preia Mavericks care s\u0103 devin\u0103 o entitate de sine st\u0103t\u0103toare.
<\/p>\n\n\n\n

Ce anume sau cine te inspir\u0103 pe tine acum, ast\u0103zi?<\/strong><\/p>\n\n\n\n

Drago\u0219: <\/strong>Nu a\u0219 zice c\u0103 am o persoan\u0103 anume, pur \u0219i simplu cred c\u0103 este \u0219i \u00een func\u021bie de etapa de evolu\u021bie. Am avut persoane care m-au inspirat \u0219i m-au ajutat s\u0103 m\u0103 formez. De la profesori universitari, la Ionu\u021b de la Republika \u0219i Vlad de la Kubis, de la care am \u00eenv\u0103\u021bat foarte multe despre management \u0219i people management, la Sabina dpdv personal, \u00een via\u021ba de zi cu zi. Sora mea m\u0103 inspir\u0103 foarte mult, fiind cercet\u0103tor \u00eentr-un domeniu complet diferit. Inspira\u021bia mi-o iau destul de diferit \u0219i de la oamenii la care nu merg cu a\u0219teptarea de a-mi lua inspira\u021bie, ci doar simt nevoia de a m\u0103 conecta \u0219i a vorbi orice. 
<\/p>\n\n\n\n

\u201cCe mi-am dat seama c\u0103 ajut\u0103 foarte mult pentru a avea succes este perseveren\u021ba, adic\u0103 s\u0103 faci un lucru pe termen lung. Succesul nu se \u00eent\u00e2mpl\u0103 \u00eentr-un sprint, adic\u0103 fac ceva ast\u0103zi \u0219i gata, te-am impresionat.\u201d<\/strong><\/p>Drago\u0219<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

Ai ritualuri sau hack-uri pentru a avea succes, s\u0103 \u00eendepline\u0219ti un obiectiv, task sau s\u0103 ai pur \u0219i simplu o zi productiv\u0103. Ce ai face tu?<\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> Uneori con\u0219tientizez c\u0103 am avut sau c\u0103 am un succes foarte mare, c\u0103 ceea ce am construit func\u021bioneaz\u0103, c\u0103 agen\u021bia e pe profit de la an la an, cre\u0219te \u0219i se dezvolt\u0103 organic. Poate c\u0103 exist\u0103 a\u0219teptarea s\u0103 spun concret ce fac, cum ar fi c\u0103 beau un suc de morcovi \u00een fiecare diminea\u021b\u0103 sau c\u0103 fac ceva extraordinar. Nu o fac, nu citesc suficient de mult pe c\u00e2t a\u0219 vrea s\u0103 citesc, nu m\u0103 trezesc la 5 diminea\u021ba, nu alerg o dat\u0103 la dou\u0103 zile 10 km diminea\u021ba sau seara, nu beau ceai de mu\u0219e\u021bel. Sunt un om destul de normal. Ce mi-am dat seama c\u0103 ajut\u0103 foarte mult pentru a avea succes este perseveren\u021ba, adic\u0103 s\u0103 faci un lucru pe termen lung. Succesul nu se \u00eentr-un sprint, adic\u0103 fac ceva ast\u0103zi \u0219i gata, te-am impresionat. Obiectivul este s\u0103 pun zi de zi c\u00e2te o c\u0103r\u0103mid\u0103 la rela\u021bia pe care noi doi o avem \u00een Mavericks. <\/p>\n\n\n\n

Zi de zi, lun\u0103 de lun\u0103, Black Friday de Black Friday punem c\u00e2te o c\u0103r\u0103mid\u0103 \u00een rela\u021bia noastr\u0103 cu clientul. Nu avem rezultate bune doar de Black Friday, nu ne mobiliz\u0103m doar la campaniile de Cr\u0103ciun, ci suntem acolo lun\u0103 de lun\u0103, r\u0103spundem la mail dup\u0103 mail, implement\u0103m campaniile \u0219i muncim. Este un parcurs pe care \u00eencerc s\u0103-l inspir \u0219i c\u0103tre cei mai tineri care \u00ee\u0219i doresc ca \u00eentr-o lun\u0103 s\u0103 fie performance media speciali\u0219ti \u0219i seniori \u00eentr-un an. E un parcurs \u00een care \u00eenve\u021bi \u0219i tot \u00eenve\u021bi. Dup\u0103 ce ai ajuns la un platou legat de cuno\u0219tin\u021be este nevoie s\u0103-\u021bi actualizezi cuno\u0219tin\u021bele constant pentru c\u0103 se tot schimb\u0103 lucruri. Perseveren\u021ba nu e doar s\u0103pt\u0103m\u00e2na aceasta, ci este un commitment \u00e0 la longue pe care \u00eel faci. <\/p>\n\n\n\n

Un exemplu personal este experien\u021ba cu Rare\u0219, care e tot un exerci\u021biu de perseveren\u021b\u0103. Vrei un copil, dar dup\u0103 5 nop\u021bi nedormite nu ai ce face. Acolo \u00ee\u021bi dezvol\u021bi perseveren\u021ba neav\u00e2nd de ales versus partea profesional, unde po\u021bi s\u0103 alegi s\u0103 nu mai faci ceva. Dar dac\u0103 exista pasiune, perseveren\u021ba vine de la sine.
<\/p>\n\n\n\n

Ce \u00eentrebare ai avea pentru cititorii t\u0103i?<\/strong><\/p>\n\n\n\n

Drago\u0219:<\/strong> \u00ce\u021bi aduce pl\u0103cere ceea ce faci?
<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

\u201d\u00cen Mavericks \u0219i \u00een performance media avem multe lucruri care nu \u021bin de performance media per se, ci \u021bin mai degrab\u0103 de empatie, de a fi al\u0103turi de client \u00een proiectul respectiv, de a-l ajuta s\u0103 se dezvolte \u00eempreun\u0103 cu noi.\u201d C\u00e2te g\u00e2nduri se ascund \u00een spatele unui antreprenor? Cum construie\u0219ti o echip\u0103? Ce \u00eenseamn\u0103 … <\/p>\n

Continu\u0103 lectura \u201eDrago\u0219 Smeu: portret de Maverick\u201d<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":5694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[202,201],"class_list":["post-5679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portret-de-maverick","tag-agency-life","tag-portret-de-maverick","entry"],"yoast_head":"\nDrago\u0219 Smeu: portret de Maverick | Blogul Mavericks<\/title>\n<meta name=\"description\" content=\"Poveste cu suflet - Drago\u0219 Smeu poveste\u0219te despre p\u0103l\u0103ria de antreprenor \u0219i expert \u00een performance media, dar \u0219i despre ce \u00eenseamn\u0103 s\u0103 pui suflet \u00een tot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mavericks.ro\/blog\/povesti-cu-suflet-despre-oamenii-din-mavericks-dragos-smeu\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drago\u0219 Smeu: portret de Maverick | Blogul Mavericks\" \/>\n<meta property=\"og:description\" content=\"Poveste cu suflet - 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