{"id":5311,"date":"2021-08-09T14:29:43","date_gmt":"2021-08-09T14:29:43","guid":{"rendered":"https:\/\/mavericks.ro\/blog\/?p=5311"},"modified":"2021-08-10T06:35:08","modified_gmt":"2021-08-10T06:35:08","slug":"mavericks-benchmark","status":"publish","type":"post","link":"https:\/\/mavericks.ro\/blog\/mavericks-benchmark\/","title":{"rendered":"Mavericks Benchmark"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Un benchmark de performance media<\/h3>\n\n\n\n<p>\u00cen foarte multe contexte diferite am fost \u00eentrebat despre un benchmark \u00een performance media. Care e rata de conversie medie? La ce cost pe click s\u0103 ne a\u0219tept\u0103m? Ce rat\u0103 de click am avea? Recomanzi x tip de campanie &#8211; ce rezultate ar urma s\u0103 avem? \u0218i muuuulte alte \u00eentreb\u0103ri plec\u00e2nd de la dorin\u021ba de ancorare, de estimare c\u00e2t mai aproape de realitate, de planificare.&nbsp;\u0218i totu\u0219i, poate exista un benchmark? Eu cred c\u0103 da. Nu trebuie privit ca pe o a\u0219teptare la nivel de rezultate ci mai degrab\u0103 ca pe o perspectiv\u0103 asupra viitorului. <br>\u00cenainte s\u0103 intr\u0103m \u00een analiza datelor s\u0103 vorbim pu\u021bin despre cum am str\u00e2ns str\u00e2nse datele, tipurile de conturi analizate \u0219i cei mai importan\u021bi KPIs analiza\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Despre datele din Mavericks Benchmark<\/h3>\n\n\n\n<p>Mavericks benchmark este \u00een primul r\u00e2nd o ac\u021biune de transparen\u021b\u0103 \u0219i de informare cu privire la anumite trenduri din pia\u021b\u0103 \u0219i rezultate \u00een care s\u0103 te po\u021bi ancora. C\u00e2nd spunem trenduri ne referim la conturile pe care noi le gestion\u0103m. Acest benchmark include date din <strong>108 conturi<\/strong> cu campanii at\u00e2t \u00een Google Ads c\u00e2t \u0219i \u00een Facebook Ads. <strong>Datele sunt analizate pe trimestru<\/strong> iar \u00een aceast\u0103 analiz\u0103 sunt prezentate datele pe Q2 2021 (aprilie &#8211; iunie) \u0219i comparativ cu datele de anul trecut din Q2 2020. Consider\u0103m c\u0103 acest benchmark are valoare statistic\u0103 pentru c\u0103 <strong>am analizat 19.583.677 de click-uri <\/strong>\u00een cele 3 luni, generate \u00een urma unei <strong>investi\u021bii de 1.907.120,68 EUR.<\/strong><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mavericks.ro\/blog\/wp-content\/uploads\/2021\/08\/test-1-final-1024x1024.jpg\" alt=\"\" class=\"wp-image-5314\" width=\"512\" height=\"512\" srcset=\"https:\/\/mavericks.ro\/blog\/wp-content\/uploads\/2021\/08\/test-1-final-1024x1024.jpg 1024w, https:\/\/mavericks.ro\/blog\/wp-content\/uploads\/2021\/08\/test-1-final-300x300.jpg 300w, https:\/\/mavericks.ro\/blog\/wp-content\/uploads\/2021\/08\/test-1-final-150x150.jpg 150w, https:\/\/mavericks.ro\/blog\/wp-content\/uploads\/2021\/08\/test-1-final-768x768.jpg 768w, https:\/\/mavericks.ro\/blog\/wp-content\/uploads\/2021\/08\/test-1-final.jpg 1180w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Despre conturile analizate \u0219i informa\u021biile prelucrate \u00een Mavericks Benchmark<\/h3>\n\n\n\n<p>Cum spuneam mai sus, am analizat 108 conturi. Din acestea, 64 sunt conturi de ecommerce &#8211; magazine online mici, medii \u0219i mari-, 35 conturi de servicii &#8211; at\u00e2t servicii B2B c\u00e2t \u0219i SaaS sau servicii online- \u0219i 9 conturi de imobiliare. Mavericks Benchmark analizeaz\u0103 datele la nivel overall, pe toate cele 108 conturi \u0219i comparativ, cu perioada similar\u0103 din 2020.&nbsp;<br><\/p>\n\n\n\n<p>\u00cen ceea ce prive\u0219te canalele de promovare, am analizat rezultatele doar din Google Ads \u0219i Facebook Ads. De\u0219i dezvolt\u0103m campanii \u0219i \u00een LinkedIn Ads, Bing Ads, Waze Ads, Tik Tok Ads, Reddit Ads sau Pinterest Ads nu avem mas\u0103 statistic\u0103 suficient\u0103 pentru a putea elabora un benchmark.<\/p>\n\n\n\n<p>\u00centr-o lume nu neap\u0103rat perfect\u0103 dar normal\u0103, aceast\u0103 compara\u021bie ar trebui s\u0103 fie c\u00e2t se poate de corect\u0103 \u0219i exact\u0103. Totu\u0219i, pe l\u00e2ng\u0103 anumite contexte ce \u021bin de platforme \u0219i de schimb\u0103rile de acolo, Q2 2021 este destul de diferit de Q2 2020 din pricina <em>contextului pandemic<\/em>. \u00cen Q2 2020 business-urile offline au fost limitate destul de puternic sau chiar \u00eenchise complet \u00een perioada lockdown-ului ceea ce a dus la rezultate mult peste prognoze \u00een mediul online. <em>Din Q2 2020 am prins o lun\u0103 \u0219i jum\u0103tate din acest lockdown<\/em> fapt ce ar trebui ca datele analizate s\u0103 fie filtrate \u0219i prin acest context ce nu a \u021binut de strategiile de performance media sau canalele abordate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TOP KPIs analiza\u021bi<\/h3>\n\n\n\n<p>Aici a fost o alt\u0103 provocare important\u0103 legat\u0103 de cei mai importan\u021bi KPIs pe care s\u0103 \u00eei analiz\u0103m. \u00cen Google Ads sunt +150 indicatori, \u00een Facebook Ads sunt al\u021bi +200 indicatori iar \u00een Google Analytics avem peste 200 de rapoarte. Tr\u0103im \u00eentr-un paradox cu foarte multe date, metrici dar pu\u021bin\u0103 claritate \u00een ceea ce prive\u0219te importan\u021ba indicatorilor. O decizie a trebuit fi luat\u0103 \u0219i am mers doar c\u0103tre 4 indicatori principali:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>CPC (cost per click)<\/strong> &#8211; este unul din indicatorii primordiali<strong> <\/strong>din pay-per-click marketing care ne arat\u0103 <strong>costul per ac\u021biune<\/strong>. De\u0219i au ap\u0103rut multe alte strategii de licita\u021bie sau tipuri de ac\u021biuni, \u00een ceea ce prive\u0219te click-urile c\u0103rtre site CPC-ul este un indicator foarte important care poate afecta foarte mult rezultatele campaniilor de performance media<\/li><li><strong>CTR (click through rate)<\/strong> &#8211; la fel ca \u00een cazul CPC-ului, CTR-ul este un indicator primar \u00een analiza datelor. Arat\u0103 \u00een primul r\u00e2nd relevan\u021ba anun\u021bului pl\u0103tit \u00een fa\u021ba audien\u021bei targetate. C\u00e2nd rata de click este una mare arat\u0103 <strong>relevan\u021ba<\/strong> crescut\u0103 a campaniilor tale \u0219i de cele mai multe ori se traduce \u00een costuri de promovare mai reduse \u00een cazul ambelor platforme<\/li><li><strong>CVR (conversion rate)<\/strong> &#8211; dup\u0103 cei doi indicatori ini\u021bial, din platformele de advertising, trecem la un al treilea KPI care a fost analizat din Google Analytics. Este conversion rate (rata de conversie) \u0219i reprezint\u0103 raportul dintre conversii (ac\u021biunea pe care \u021bi-o dore\u0219ti ca utilizatorul s\u0103 o \u00eendeplineasc\u0103 pe site) \u00een raport cu to\u021bi utilizatorii care dau click pe anun\u021burile tale. A\u0219adar acesta este un indicator calitativ foarte important care ne arat\u0103 <strong>eficien\u021ba<\/strong> campaniilor de promovare.<\/li><li><strong>CCV (cost per conversion)<\/strong> &#8211; este tot un indicator calitativ care arat\u0103 performan\u021ba campaniilor dar face referire la bugetul investit. Dat fiind faptul c\u0103 atunci c\u00e2nd vorbim despre performance media marketing accentul ar trebui s\u0103 cad\u0103 pe media\/buget atunci acest indicator este foarte important de urm\u0103rit pentru c\u0103 ne prezint\u0103 <strong>rentabilitatea<\/strong> campaniilor de promovare.<\/li><\/ul>\n\n\n\n<p>Primii doi indicatori au fost lua\u021bi nativ din platformele de advertising (Google Ads, Facebook Ads), f\u0103r\u0103 un third party care s\u0103 prelucreze datele iar rata de conversie \u0219i costul pe conversie au la baz\u0103 datele privind conversia din Google Analytics.<\/p>\n\n\n\n<p>\u0218i&#8230; hai s\u0103 vedem \u0219i rezultatele acestui benchmark<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">TOP KPIs<\/span> Q2 2021<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xxzer8DYBwhaBjhAbhaZlBMMU162J9pUNctUfvvDwu23f7FbJgbUu7rERam9mWI55AUNszpm3ChHTmzfe-yloUTJujNWlVoR31-X4cwHHztoaKAXQkpx0TNPVfWZ_oARUISIaoI7aYA\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>CPC-ul mediu \u00een Google Ads este de 0.11 EUR iar \u00een Facebook la doar 0.08 EUR.<\/p>\n\n\n\n<p>\u00cen schimb, rata de conversie \u00een Google este de mai mare de 3 ori vs. Facebook ceea ce duce \u0219i la un cost pe conversie mai mic, de doar 7.05 EUR vs. 16.70 EUR. Din acest motiv canalul cel mai performant din punct de vedere al conversiilor este Google iar la nivel de volum de trafic este Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">TOP KPIs<\/span> comparativ Q2 2021 vs. Q2 2020<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/atWwVOhyaOB04g_0JTBCQrtEPGIx8as6N_2hVbuWG1ROCM6FqJuzzX_F1Khdi-jUW_K9E4iD0zvOwMixBRpSu4xRap98a29vhOd-tZEJXP7Egg_mF_BjeGLD0T4sXJPswv4VamhxOC4\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>CPC-ul mediu a avut o cre\u0219tere mai accelerat\u0103 \u00een Google Ads dec\u00e2t \u00een Facebook Ads. Unul din motive \u021bine at\u00e2t de competi\u021bie c\u00e2t \u0219i de asimilarea unor strategii noi (shopping) de un num\u0103r tot mai mare de advertiseri.<\/p>\n\n\n\n<p>\u0218i \u00een Facebook am avut o cre\u0219tere a CPC-ului cu 25%, de la 0.06 la 0.08 EUR.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/id5Q2eiVnyKvxZs49guskiLoA6sN2iy9nQ-w4uPZ0k14PrsyDkxmXJ5WECMujiC0b7cWIgqGiNifNlRg2UedxtJtE4c1iV3tpiwxDxQY4TDRS5E42fnzuCrJ6Ehn8A6mEmpzMyWgh1g\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Rata de click \u00een Google Ads a avut o mic\u0103 sc\u0103dere, de la 1.47% la 1.28%. Diferen\u021ba este destul de mic\u0103 \u0219i are ca principal motor search \u0219i shopping.<\/p>\n\n\n\n<p>\u00cen Facebook \u00een schimb rata de click a crescut de la 1.75% la 2.53% asta \u0219i datorit\u0103 faptului c\u0103 formatele s-au stabilizat \u0219i a crescut destul de mult \u0219i ponderea traficului din campania de product catalogue.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/HAqkbSEo2iS4KQsnQiTsoiHyWu7wg6fQZsZEUdcTSRJm5agkCXWEDjz1f0eA2bc15KLJeoAz6OsFCy0iGxD44tEVF54r4QmcE0VkprzEUYm392P0dNiyCzMYfCy4iCMVBHBVo7l5SEQ\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Google Ads r\u0103m\u00e2ne canalul cu rata de conversie cea mai mare, indiferent de vertical\u0103: ecommerce, servicii, real estate.<\/p>\n\n\n\n<p>\u00cen cazul Facebook rata de conversie s-a men\u021binut dar \u00een continuare se afl\u0103 la o diferen\u021b\u0103 de 3 ori de Google.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/_M2N3udcMCOb6KpJYGis0GOkGXWq0LVTaTgj9-gbMz2e3Zy6DznjENkb3QXFnr1LjQtckr6xUDWcCAJJcn3BMwPF224sYs8ICq55zjfelZEenf8I9_mTcd2UrqwA0p7PI5Zm-NIE5GQ\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Costul pe conversie a crescut cu 75% \u00een cazul Google Ads \u0219i cu 31% \u00een cazul Facebook Ads. <\/p>\n\n\n\n<p>A\u0219a cum spuneam \u0219i \u00een introducere, este foarte important ca peste contextul ce \u021bine strict de performance media s\u0103 ad\u0103ug\u0103m \u0219i contextul pandemic \u0219i de faptul c\u0103 jum\u0103tate din Q2 2020 am fost \u00een lockdown.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Concluzii dup\u0103 primele rezultate<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Google Ads<\/em> este \u00een continuare canalul cu <em>performan\u021bele cele mai bune<\/em>. Facebook Ads a avut o cre\u0219tere \u00een eficien\u021b\u0103 dar r\u0103m\u00e2ne diferen\u021ba de rat\u0103 de conversie este de x3 \u00eentre cele 2 canale. De aici \u0219i rolul strategiilor \u00een mixul de performance media: Display, Youtube \u00een Google Ads, Traffic \u0219i Engagement \u00een Facebook Ads au rol de awareness \u0219i consideration. Pentru focus pe conversii sunt strategiile de brand protect, search, shopping \u00een Google Ads, conversion \u0219i product catalogue \u00een Google Ads.<\/p>\n\n\n\n<p>La nivel de <em>CPC<\/em>, costurile au crescut at\u00e2t \u00een Google c\u00e2t \u0219i \u00een Facebook. Principala cauz\u0103 este cre\u0219terea bugetelor \u0219i a competi\u021biei dar \u0219i adoptarea a unui num\u0103r mai mare de advertiseri a unor strategii relativ noi (shopping, product catalogue). CPC-ul a crescut mai mult \u00een Google dec\u00e2t \u00een Facebook fapt ce face mai importante ac\u021biunile de optimizare a acestui indicator. <\/p>\n\n\n\n<p>Benchmark-ul de 2.53% <em>CTR<\/em> pe Facebook afecteaz\u0103 direct \u0219i costul pe click. O rat\u0103 de click mic\u0103 \u00eenseamn\u0103 un CPC crescut deci aten\u021bie la acest indicator. \u00cen Google Ads rata de click pe search a avut o sc\u0103dere vs. 2021 asta \u0219i pentru c\u0103 \u00eentre timp solu\u021bia de shopping a acaparat din ce \u00een ce mai mult\u0103 trac\u021biune pentru useri \u0219i implicit din rata de click.<\/p>\n\n\n\n<p><em>Rata de conversie<\/em> a \u00eenregistrat o sc\u0103dere pe majoritatea strategiilor. Aici este de luat \u00een calcul \u0219i contextul pandemic dar \u0219i cre\u0219terea competi\u021biei. Rata de conversie a fost afectat\u0103 nu doar \u00een cazul strategiilor care targeteaz\u0103 useri noi dar \u0219i \u00een cazul unui public foarte cald: brand protect, de exemplu. Fapt ce arat\u0103 din nou importan\u021ba consolid\u0103rii mai puternice a acestor campanii. <\/p>\n\n\n\n<p><em>CPC<\/em>-ul crescut \u0219i costul pe conversie a p\u0103strat trendul de cre\u0219tere. Aici focusul ar trebui s\u0103 fie \u00een func\u021bie de strategiile targetate \u0219i obiectivul acestora: display, traffic sau engagement ar trebui tratate separat \u0219i analizate din punct de vedere al calit\u0103\u021bii traficului nu din punct de vedere al costului pe conversie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GOOGLE ADS: Analiza CPC<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/PmyIRINHVAPpqRTmu0blHlvQ_sWQdY5tR_2w5rMLXBKdnHBlg6BvWL5ppypWtOnzdVPWxnL5ZKCoQWd5Q6WQXFxHe5W-Ghzh5d-N1LJMOu7DpwCGml0Nu3lwDmiUX-gO247yQUHIdC4\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>CPC-ul mediu \u00een Google Ads este de 0.11 EUR iar cel mai mic, cum este de a\u0219teptat este \u00een campania de brand.<\/p>\n\n\n\n<p>\u00cen schimb, campaniile de search non-brand au un cost mai mare pe click dec\u00e2t campaniile de shopping sau smart shopping. De asemenea, observ\u0103m c\u0103 \u0219i costul campaniilor de retargeting este peste media canalului. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/C8gSiufbTI0anBHhBKfFqRJdP4pcENdCccybYyU7ZIHdLsUrGLDWBUD_LB2WUdmraXNVQniMsGqAeVf5CDsVJNsgSUFe6zoWw5CAo7ELJANeUvAEX4PobV8NetLhcZuqcvqwYXn77nw\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>CPC-ul mediu \u00een Google Ads a crescut cu 58% YoY de la 0.07 EUR la 0.11 EUR.<\/p>\n\n\n\n<p>Toate strategiile au \u00eenregistrat cre\u0219teri ale costului pe click, strategiile cu cre\u0219terea cea mai mare fiind cele de shopping (100% cre\u0219tere) \u0219i cea de brand protect. \u00cen primul caz motivul este cre\u0219terea advertiserilor iar \u00een cel de al doilea caz cre\u0219terea vine pe baza campaniilor pe competi\u021bie<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GOOGLE ADS: Analiza CTR<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/WpFjUcXXfAV5d0P_eprF2BrtID3BIacOtdjlfk7yihsqSDc6o2op5xrspXrUF_VgT9DeKWsyTrNSRBsHgXCCY1nkIRIlATGRkntn7F2yYGf5bhBCHWxumqZHptKgA_LEHD_m8wmAh1w\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p><strong>Rata de click medie<\/strong> a campaniilor de search non-brand este de 7.56%.<br><\/p>\n\n\n\n<p>\u00cen ceea ce prive\u0219te campaniile de <strong>Display<\/strong>, rata de click medie este de 0.6% iar strategia cu rata de click cea mai bun\u0103 este cea de <strong>retargeting<\/strong>, de 0.74%.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/YP681PQfzk71cjVWCHoxFv_uyMvXp5dkoOUbikUli0tGXZJzCVw9_RAn_-8UZcH0ACjdv3DNl7gfkOPiAYf2scAMWWPUwo4twOsN0G202WHsgm8V3HzTcwIx9k60EUM1WcYORfgma6I\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p><strong>Rata de click medie<\/strong> a campaniilor de search non-brand este de 7.56%.<br><\/p>\n\n\n\n<p>\u00cen ceea ce prive\u0219te campaniile de <strong>Display<\/strong>, rata de click medie este de 0.6% iar strategia cu rata de click cea mai bun\u0103 este cea de <strong>retargeting<\/strong>, de 0.74%.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GOOGLE ADS: Analiza CVR (conversion rate)<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/AnXS0N4ZbdwWJZa1PR4APbhx3VuRLwjMAwtc_650hoWz96OiRTUmbS9qUe_IPu3gdMTVcuj9FgKcavzT1pJV-d_5yr2cuFC8AA5KJSOoU9OPWmgJgbFu9CWEDbQrO5-LWg5A-8Zzdq4\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Pe l\u00e2ng\u0103 strategia de brand protect, rata de conversie cea mai mare este \u00een cazul strategiei de shopping ads, cu o medie de 1.64%, peste media canalului. <\/p>\n\n\n\n<p>Campaniile de display au  rat\u0103 de conversie media \u00eentre 0.09% \u0219i 0.26% \u00eens\u0103 aici obiectivul principal ar fi \u00een zona de awareness \u0219i consideration nu neap\u0103rat conversion. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/LkHZy_E-91OKppST1AeiP07J4s3UVtu8pTCyvvdHJi_cHMSxsl-GhLyJkPkvO7lUsPVCBtChpzJ4_aVxFyQkRhzTRxYHRTELFOqu0zjEss5h4KWVCglEHJWjXaEGyyklYfNV4lq5uOo\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Campaniile de brand protect au avut \u00een 2021 o rat\u0103 de conversie mai bun\u0103 ceea ce arat\u0103 consolidarea acestor tipuri de campanii \u0219i cristalizarea mai mult a deciziei de cump\u0103rare din partea userilor. <\/p>\n\n\n\n<p>Diferen\u021be notabile sunt \u00een cazul campaniilor de shopping care dac\u0103 anul trecut rata de conversie era \u0219i de 2.02%, acum valorile sunt mai aproape de benchmark (1.64%) dar r\u0103m\u00e2n \u00een continuare campanii care convertesc peste medie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GOOGLE ADS: Analiza CCV (cost per conversion)<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/F7eXhjU-wyG_Ygn2ACDP0PGN7FTbxsAw5G53tV6nDHEHgB4h-iE8HsSdEfXRbISfZDkrag9nIJww6YUxDCbWbYmnCmu3WrG6mOIH7RenTxPaUQwXLEw5qQuau55djhOodIKjbYLC4uc\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Campaniile de brand protect, shopping \u0219i search non brand au un cost de sub 15 EUR \/ conversie. Luate \u00eempreun\u0103, costul ajunge sub 10 EUR; de aici \u0219i recomand\u0103rile noastre c\u0103tre aceste strategii care au rezultate foarte bune.<\/p>\n\n\n\n<p>Campaniile de video \u00een acest benchmark nu au adus nicio conversie direct\u0103 \u00eens\u0103 ele contribuie la prima interac\u021biune cu utilizatorul \u00een zona de upper funnel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hAZNCdXa-9dxcAQ1MDUJHoq6mqiJh_vzP2H4nMEkuo-TVHFRJYYx06IBA_RDzDKaappRooi1_j0QlArLltaQhzHUShvYiSBZ5GEh6nbXWWhTs1xM-nXBOILEOpIC2YeTiskcmfZeWhE\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Rata de conversie mai mic\u0103 \u0219i costul pe click mai mare au dus la o cre\u0219tere a costului pe conversie cu 75%. Pe l\u00e2ng\u0103 contextul ce \u021bine de platform\u0103 la aceste rezultate trebuie ad\u0103ugat \u0219i contextul real, cel legat de pandemie \u0219i de faptul c\u0103 \u00een Q2 2020 a fost o perioad\u0103 de 1 lun\u0103 \u0219i jum\u0103tate \u00een care business-urile offline au fost \u00eenchise sau puternic limitate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FACEBOOK ADS: Analiza CPC<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/T--cOVRGU-NuvuYVi74qw7HrOv_oFTW_Z6cFW5akUX9ZJq2Y3jlOuuTl7HK2hhXHNcOw7Ezc0W62MXcTaAzZGAb5wpb5H00RsAunBj0IJbrddVOCACnLcLQIxnpFzD-BQWcvRR1lBXw\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>CPC-ul mediu \u00een Facebook Ads este de 0.08 EUR iar cel mai mic \u00een campania de product catalogue. A\u0219a cum vom vedea \u0219i la nivel de CTR, acest tip de campanie are cele mai bune rezultate \u0219i la nivel de relevan\u021b\u0103.<\/p>\n\n\n\n<p>\u00cen schimb, campaniile de conversion au un cost foarte ridicat, de 0.12 EUR \u0219i de aceea split-ul de buget \u00eentre strategii trebuie s\u0103 \u021bin\u0103 cont de acest aspect.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Y-TDV68NAldJ5EA7MLZklpYrBlJXfxhgN1zSQf69AF3wf77jPJemk68Hei3_nNjaSYqZCDGOPyyKkcQkCX2YzV7DOhIGe3rP2w3sdkE1ikWURhL19SCgAPUUpTYSYw3fKG-viQrRzdQ\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>CPC-ul mediu \u00een Facebook Ads a crescut cu 25.45% YoY de la 0.06 EUR la 0.08 EUR.<\/p>\n\n\n\n<p>Toate strategiile au \u00eenregistrat cre\u0219teri ale costului pe click mai pu\u021bin reach &amp; frequency \u00eens\u0103 acolo volumul de click-uri c\u0103tre site este unul foarte limitat, la fel \u0219i rata de click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FACEBOOK ADS: Analiza CTR<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/mQKeSUzIl5b_PvXGg0RL6XsH33xOrRcpjdF_SrmKdlR2TKHKPKvwTbT3osI14ZO1XF6h0JiyfWlZuxEBT4QgjiT70z1A_wY55-EsnsRIKsXFzLLJem7dqFj8GWpkFp7GMpaHT2KaYVM\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Rata de click medie a campaniilor pe Facebook este de 2.53%. <\/p>\n\n\n\n<p>Acest indicator afecteaz\u0103 direct costul pe click. Cu c\u00e2t rata de click este mai aproape de 1% cu at\u00e2t CPC-ul cre\u0219te; cu c\u00e2t rata de click este mai mare, peste 2.5%, 3% Facebook consider\u0103 campaniile foarte relevante \u0219i CPC-ul campaniilor scade.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Xfs-_wcstThKrgpU2zaptxLRps-SQvfRX7QpheVOuTL33Q1fwrgd9IFRjhTMntK5PHT9sB4l14L5WwtKYMNkzPC28xl-vDxcOhBMtzlKOLpZ-1S8QDsHn99HvBRZbuvAF_CSabSsmtc\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Rata de click pe strategii de traffic \u0219i conversion a \u00eenregistrat o cre\u0219tere fa\u021b\u0103 de anul trecut.<\/p>\n\n\n\n<p>\u00cen continuare campaniile de product catalogue dar \u0219i cele de engagement au rate de click mult mai mari dec\u00e2t media canalului, ele av\u00e2nd \u0219i costuri reduse pe click. La fel face \u0219i elefantul roz.<\/p>\n\n\n\n<p>Campaniile de reach &amp; frequency au ca principal rol expunerea \u0219i nu click-urile, de aceea rata de click foarte redus\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FACEBOOK ADS: Analiza CVR (conversion rate)<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/BdMWoIpFEOL_FIQzeSjOtatFtZ3E5zy7Jc5yWVIOI7BTpFhGMWHJxNIUPqOmFA76CIADHHw20oTkN4rQWYeh_Zvz27KgDymvqvWKixCeceAXTPt636hzvDgE29PzkuYgUmkTJcJkY-g\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Campaniile de lead ads au o rat\u0103 de conversie mult mai mare asta \u0219i pentru c\u0103 ac\u021biunea de conversie se \u00eent\u00e2mpl\u0103 direct \u00een pop-up-ul de generare de lead. Important aici este \u0219i tipul de conversie; \u00een anumite cazul o conversie secundar\u0103, cum ar fi abonarea la newsletter.<\/p>\n\n\n\n<p>\u00cen schimb, r\u0103m\u00e2n campaniile de conversion \u0219i product catalogue care au rate de conversie peste media canalului. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/U79Ee0gqs7KLg6nkMHRrJGb0o78PCzfj1lfzoKlvO3Hcz_Qe3Qa1iUAkesHlEJEJsdVT6Q_wvQyJZOfnEE9YSU3_n6tFUOhAdFfHCCrQTEz157IJsNBk0mIX9c8QBIgK_Puf18pg7fQ\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>\u00cen compara\u021bie cu 2021 rezultatele sunt mai bune; avem o rat\u0103 de conversie mai bun\u0103 \u00een cazul campaniilor de <strong>lead ads<\/strong> dar \u0219i \u00een cazul campaniilor de <strong>conversion<\/strong> unde <strong>cre\u0219terea ratei de conversie este de 23%<\/strong>.&nbsp;<br><\/p>\n\n\n\n<p>\u0218i \u00een cazul campaniilor de <strong>traffic<\/strong> vedem o cre\u0219tere \u00eens\u0103 e foarte important s\u0103 \u00een\u021belegem rolul acestor campanii \u00een mixul de marketing: \u00een zona de upper funnel cu rol de aducere de trafic nou, calificat pe site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FACEBOOK ADS: Analiza CCV (cost per conversion)<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0ApQWge5kxHoFHnr9YAG0pT5QIoSKZNYB0WsXj8_CKcBCIaUKbLGRA0Q6LAjcDAc9pWqFLILD_3lhi-MMXKCizIYAZNSgzcmPZyTfW8cA0IWz8gqrQ-4F2X8_yeye3u3cEnVstCvgBY\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Campaniile de product catalogue \u0219i cele de conversion au rezultatele cele mai bune pe acest canal. Ele au un cost pe conversie similar cu cele din Google Search \u0219i reprezint\u0103 o strategie foarte bun\u0103 de cre\u0219tere a volumui de conversii p\u0103str\u00e2nd eficien\u021ba.<\/p>\n\n\n\n<p>Campaniile de engagement \u0219i de traffic au un rol diferit, cu obiectiv de awareness sau consideration, de aici \u0219i costul mare pe conversie.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FqxT9JL5vKHWoAVE1KIGg6wMwGTAGy0b5Enpqvd8kZ8hRXb6raLsasGBb0gjIAnAFhG6XydjZpQsnG1QGaiJJhSZMBruMKjX9cHBmUp0KqaCSN77PKTsZRp8JjM4_0IhJSaIv2ZTReg\" alt=\"\" width=\"590\" height=\"590\"\/><\/figure><\/div>\n\n\n\n<p>Costul pe conversie a crescut de la 12.73 EUR la 16.70 EUR \u00een 2021. Aici trebuie din nou subliniat contextul diferit \u00eentre cele dou\u0103 quartere. <\/p>\n\n\n\n<p>La nivel de eficien\u021b\u0103, campaniile de conversion \u0219i product calagoue, al\u0103turi de cele de lead ads cu obiectiv de generare de date de contact au rezultatele cele mai bune.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzii finale<\/h2>\n\n\n\n<p>Evident c\u0103 fiecare ar trebui s\u0103 aib\u0103 propriile concluzii dup\u0103 aceste date. Noi r\u0103m\u00e2nem cu c\u00e2teva highlight-uri foarte importante: <\/p>\n\n\n\n<p>CPC este \u00een continu\u0103 cre\u0219tere \u0219i cu siguran\u021b\u0103 trendul se va p\u0103stra pentru Q3 \u0219i mai ales Q4; este important ca acest cost s\u0103 fie pe click-uri de o calitate c\u00e2t mai bun\u0103 a\u0219a c\u0103 aten\u021bie la cuvinte negative, placement-uri care m\u00e2n\u00e2nc\u0103 mul\u021bi bani sau segmente de v\u00e2rst\u0103 cu rezultate mult sub medie<\/p>\n\n\n\n<p>CTR-ul este cheia at\u00e2t \u00een Google Ads c\u00e2t \u0219i \u00een Facebook Ads. O rat\u0103 de click bun\u0103 \u00ee\u021bi va sc\u0103dea \u0219i costul pe click pe termen mediu dar \u00ee\u021bi va oferi \u0219i o vizibilitate mai bun\u0103. \u00cembun\u0103t\u0103\u021be\u0219te rata de click prin cre\u0219terea pozi\u021biei de afi\u0219are, eliminarea anumitor audien\u021be care nu reac\u021bioneaz\u0103 la ad-ul t\u0103u \u0219i&#8230; foarte important&#8230; relevan\u021ba dintre anun\u021b \u0219i publicul \u021bint\u0103 targetat. Segmenteaz\u0103, segmenteaz\u0103, de 3 ori segmenteaz\u0103. <\/p>\n\n\n\n<p>Rata de conversie ne arat\u0103 eficien\u021ba campaniilor. Avem anumite tipuri de campanii cu o rat\u0103 de conversie foarte bun\u0103 dar cu o audien\u021b\u0103 finit\u0103 (brand protect, retargeting, custom audience) a\u0219a c\u0103 acolo ar trebui s\u0103 mergi pe un buget c\u00e2t mai aproape de nelimitat \u0219i \u00een paralel s\u0103 scalezi pe audien\u021bele de awareness \u0219i consideration de unde s\u0103 aduci useri noi pe care mai apoi s\u0103 \u00eei po\u021bi introduce \u00een mixul de perofrmance media. <\/p>\n\n\n\n<p>Costul pe conversie e direct propor\u021bional cu costul pe click \u0219i \u00een rela\u021bie direct\u0103 cu rata de conversie. Aten\u021bie la primul indicator, CPC, prin cele men\u021bionate mai sus \u0219i nu uita s\u0103 faci distinc\u021bia \u00eentre tipuri de campanii \u0219i obiective diferite: cele de conversion cu obiectiv clar de generare de conversii \u0219i cele de awareness \u0219i consideration unde KPI-ul ar trebui s\u0103 fie mai mult la nivel de calitate a vizitatorilor.<\/p>\n\n\n\n<p>Acesta a fost benchmark-ul Mavericks. 108 conturi \u0219i aproape 20 de milioane de click-uri \u00een ceva mai mult de 1500 de cuvinte. \u0218i dac\u0103 ai avut r\u0103bdare s\u0103 ajungi p\u00e2n\u0103 aici \u0219i ai g\u0103sit un <strong>elefant roz<\/strong> \u00een articol atunci d\u0103-mi un mail pe dragos@mavericks.ro \u0219i \u00ee\u021bi voi trimite un cadou din partea mea \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un benchmark de performance media \u00cen foarte multe contexte diferite am fost \u00eentrebat despre un benchmark \u00een performance media. Care e rata de conversie medie? La ce cost pe click s\u0103 ne a\u0219tept\u0103m? Ce rat\u0103 de click am avea? Recomanzi x tip de campanie &#8211; ce rezultate ar urma s\u0103 avem? \u0218i muuuulte alte \u00eentreb\u0103ri &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mavericks.ro\/blog\/mavericks-benchmark\/\" class=\"more-link\">Continu\u0103 lectura<span class=\"screen-reader-text\"> \u201eMavericks Benchmark\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[],"class_list":["post-5311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analize-performance-media","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mavericks Benchmark | Blogul Mavericks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mavericks.ro\/blog\/mavericks-benchmark\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mavericks Benchmark | Blogul Mavericks\" \/>\n<meta property=\"og:description\" content=\"Un benchmark de performance media \u00cen foarte multe contexte diferite am fost \u00eentrebat despre un benchmark \u00een performance media. Care e rata de conversie medie? La ce cost pe click s\u0103 ne a\u0219tept\u0103m? Ce rat\u0103 de click am avea? Recomanzi x tip de campanie &#8211; ce rezultate ar urma s\u0103 avem? \u0218i muuuulte alte \u00eentreb\u0103ri &hellip; Continu\u0103 lectura \u201eMavericks Benchmark\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mavericks.ro\/blog\/mavericks-benchmark\/\" \/>\n<meta property=\"og:site_name\" content=\"Blogul Mavericks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MavericksTheAgency\/?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-09T14:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-10T06:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mavericks.ro\/blog\/wp-content\/uploads\/2021\/08\/Mavericks-Benchmark-blog-bannerx1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dragos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dragos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/\"},\"author\":{\"name\":\"Dragos\",\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ab0772f4d661a40a5e572749daaa3010\"},\"headline\":\"Mavericks Benchmark\",\"datePublished\":\"2021-08-09T14:29:43+00:00\",\"dateModified\":\"2021-08-10T06:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/\"},\"wordCount\":2924,\"image\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mavericks-Benchmark-blog-bannerx1.jpg\",\"articleSection\":[\"Analize\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/\",\"url\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/\",\"name\":\"Mavericks Benchmark | Blogul Mavericks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mavericks-Benchmark-blog-bannerx1.jpg\",\"datePublished\":\"2021-08-09T14:29:43+00:00\",\"dateModified\":\"2021-08-10T06:35:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ab0772f4d661a40a5e572749daaa3010\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mavericks-Benchmark-blog-bannerx1.jpg\",\"contentUrl\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mavericks-Benchmark-blog-bannerx1.jpg\",\"width\":1180,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/mavericks-benchmark\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mavericks Benchmark\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mavericks.ro\\\/blog\\\/\",\"name\":\"Blogul Mavericks\",\"description\":\"S\u0103pt\u0103m\u00e2nal ceva nou cu #7pes\u0103pt\u0103m\u00e2n\u0103. 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