{"id":5265,"date":"2021-07-09T10:01:29","date_gmt":"2021-07-09T10:01:29","guid":{"rendered":"https:\/\/mavericks.ro\/blog\/?p=5265"},"modified":"2022-09-20T13:59:40","modified_gmt":"2022-09-20T13:59:40","slug":"povesti-cu-suflet-despre-oamenii-din-mavericks-ioana-rezmerita","status":"publish","type":"post","link":"https:\/\/mavericks.ro\/blog\/povesti-cu-suflet-despre-oamenii-din-mavericks-ioana-rezmerita\/","title":{"rendered":"Ioana Rezmeri\u021b\u0103: portret de Maverick"},"content":{"rendered":"\n

\u201cMarketingul este pasiune. Cel mai mult \u00eemi place momentul \u00een care v\u0103d rezultatele \u0219i vorbesc cu clientul despre asta \u0219i ne bucur\u0103m \u00eempreun\u0103.\u201d<\/strong><\/p>\n\n\n\n

Dac\u0103 ai suficient de mult\u0103 \u00eencredere \u0219i r\u0103bdare, planetele se vor alinia la momentul potrivit \u0219i vei g\u0103si echipa \u00eempreun\u0103 cu care s\u0103 po\u021bi evolua pe m\u0103sura a\u0219tept\u0103rilor tale. Iar cu 1% noroc \u0219i 99% munc\u0103 vei ajunge s\u0103 iube\u0219ti ceea ce faci \u0219i s\u0103 spui c\u0103 munca e o pasiune. Ioana ne-a spus c\u0103 marketingul e pasiunea ei. Am povestit despre motiva\u021bii, munc\u0103 \u0219i lifestyle cu Ioana Rezmeri\u021b\u0103,<\/a><\/strong> Performance Media Specialist \u00een Mavericks. <\/p>\n\n\n\n

Stay inspired!<\/p>\n\n\n\n

Who’s Ioana?<\/h3>\n\n\n\n

Tipologia colegei ambi\u021bioase care face din \u201ca cunoa\u0219te\u201d un scop \u00een sine, Ioana este colega mereu preg\u0103tit\u0103 s\u0103 \u00ee\u021bi ofere o solu\u021bie la o situa\u021bie fie \u00een calitate de performance specialist, fie \u00een calitate de prieten\u0103 \u0219i coleg\u0103. <\/strong><\/p>\n\n\n\n

Ioana:<\/strong> Sunt o persoan\u0103 pasionat\u0103 de marketing \u0219i mi-am dat seama c\u0103 nu vreau s\u0103 fac \u0219tiin\u021be politice vreodat\u0103, motiv pentru care m-am reorientat. La \u00eenceput \u00eemi doream ceva mai creativ. Dup\u0103 ce am lucrat pe social media mi-am dat seama c\u0103 partea creativ\u0103 nu e chiar punctul meu forte \u0219i c\u0103 pe partea tehnic\u0103 eram mai ok, adic\u0103 SEO, c\u0103ci asta am f\u0103cut \u00eenainte. <\/p>\n\n\n\n

C\u00e2nd am venit \u00een Mavericks mi-am dat seama c\u0103 asta e ce vreau s\u0103 fac: performance media. Nu \u00eemi doresc s\u0103 fac ceva for\u021bat sau pentru c\u0103 trebuie s\u0103 am bani. Vreau s\u0103 lucrez \u00een fiecare zi cu pasiune pentru c\u0103 \u00eemi place ceea ce fac.<\/p>\n\n\n\n

\"Ioana,
Ioana, arhiva personal\u0103<\/figcaption><\/figure><\/div>\n\n\n\n

Pe plan personal, Ioana e prieten\u0103, e sor\u0103, e fiic\u0103, e o persoan\u0103 c\u0103reia \u00eei place s\u0103-\u0219i petreac\u0103 timpul cu prietenii, \u00eei place s\u0103 asculte \u0219i s\u0103-i ajute de fiecare dat\u0103 c\u00e2nd au nevoie \u0219i \u00eei place s\u0103 ias\u0103, s\u0103 c\u0103l\u0103toreasc\u0103, s\u0103-\u0219i petreac\u0103 timpul v\u0103z\u00e2nd c\u00e2t mai multe lucruri \u0219i \u00eencerc\u00e2nd c\u00e2t mai multe feluri de m\u00e2ncare pentru c\u0103 am o pasiune pentru a m\u00e2nca. O persoan\u0103 c\u0103reia \u00eei place s\u0103 doarm\u0103 mult, \u00een timpul liber, pe l\u00e2ng\u0103 a c\u0103l\u0103tori. 
<\/p>\n\n\n\n

Despre pasiuni<\/h3>\n\n\n\n

Pasiunile Ioanei sunt molipsitoare \u0219i crede\u021bi-m\u0103, e genul de discu\u021bie la o cafea cu o prieten\u0103 pe care ai vrea s\u0103 o ascul\u021bi \u0219i de unde ai avea ce s\u0103 \u00eenve\u021bi.<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Pe primul loc ar fi marketingul. Pe al doilea loc ar fi partea de fashion despre cum s\u0103-\u021bi alc\u0103tuie\u0219ti \u021binuta \u0219i cum s\u0103 te \u00eembraci. Ar mai fi c\u0103l\u0103toritul \u0219i apoi cititul. De cele mai multe ori seara nu m\u0103 simt odihnit\u0103 \u0219i nu prea am r\u0103bdare s\u0103 citesc, a\u0219a c\u0103 prefer s\u0103 vorbesc la telefon cu prieteni sau s\u0103 ies, s\u0103 fac ceva ce nu m\u0103 mai solicit\u0103 intelectual foarte mult. Citesc \u00een weekend mult sau \u00een zilele \u00een care sunt mai lini\u0219tit\u0103 la munc\u0103.
<\/p>\n\n\n\n

Via\u021ba personal\u0103 \u0219i cea profesional\u0103 sunt interconectate \u0219i au o influen\u021b\u0103 una asupra celeilalte. Ce \u00eenseamn\u0103 work-life balance?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>S\u0103 fiu mai mul\u021bumit\u0103 de lucrurile pe care le am \u0219i pe care le fac \u00een via\u021ba personal\u0103 pentru c\u0103 \u00een momentul acesta jobul \u0219i rezultatele de la job sunt ceea ce m\u0103 motiveaz\u0103 overall, nu neaparat doar profesional. Pe plan personal m\u0103 ajut\u0103 s\u0103 m\u0103 simt eu mai bine c\u00e2nd v\u0103d rezultate bune, c\u00e2nd am meetinguri cu clien\u021bii \u0219i c\u00e2nd lucrurile se \u00eent\u00e2mpl\u0103 a\u0219a cum ar trebui \u0219i cum am discutat. 
<\/p>\n\n\n\n

\"Ioana,
Ioana, arhiv\u0103 personal\u0103<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cMarketingul este pasiune\u201d. Se \u00eent\u00e2mpl\u0103 foarte rar s\u0103 aud, mai ales \u00een acest domeniu, aceste cuvinte \u00eempreun\u0103. Deobicei oamenii r\u0103spund cu alte chestii, extra domenii profesionale. Cum ai ajuns la concluzia asta?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Am ajuns la concluzia asta din facultate c\u00e2nd partea de comunicare, tot ce \u00eensemna PR, nu era ce \u00eemi doream s\u0103 fac, dar am avut \u0219i c\u00e2teva cursuri mai specifice pe marketing \u0219i branding. Atunci mi-am dat seama ce-mi place \u0219i c\u0103 \u00eemi doresc s\u0103 fac \u00een fiecare zi ceva ce m\u0103 pasioneaz\u0103 pentru a putea fi mai implicat\u0103. Pentru c\u0103 altfel fac lucrurile destul de mecanic \u0219i nu reu\u0219esc s\u0103 m\u0103 implic 100% \u00een ceea ce fac. <\/p>\n\n\n\n

Din facultate am \u00eenceput s\u0103 citesc despre marketing \u0219i branding \u0219i s\u0103 merg la cursuri. La toate joburile pe care le-am avut \u00eenainte nu c\u0103utam partea de comunicare sau partea de crea\u021bie, eram mai \u00eendreptat\u0103 spre ceea ce \u00eenseamn\u0103 tehnic \u00een partea de marketing. Atunci mi-am dat seama c\u0103 vreau s\u0103 \u00eenv\u0103\u021b mai multe, a\u0219a c\u0103 am tot citit legat de aceast\u0103 ramur\u0103 a marketingului. La toate conferin\u021bele merg cu drag, nu pentru c\u0103 trebuie s\u0103 fiu acolo sau pentru c\u0103 e ceva impus. Cred c\u0103 e lucrul care m\u0103 motiveaz\u0103 \u0219i m\u0103 face s\u0103-mi doresc s\u0103 \u0219tiu c\u00e2t mai mult \u0219i despre care pot s\u0103 vorbesc cu pasiune pentru c\u0103 o fac \u00een fiecare zi cu pasiune. 
<\/p>\n\n\n\n

Dac\u0103 e\u0219ti omul potrivit la momentul potrivit, unele experien\u021be sunt revelatoare \u0219i \u00ee\u021bi pot schimba via\u021ba. Ioana a participat la Google Digital Bootcamp \u0219i de aici \u00eencepe..<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Momentul revelator a fost c\u00e2nd am participat la Google Digital Bootcamp timp de 5 zile \u0219i mi-a pl\u0103cut super mult. Drago\u0219 Smeu a fost \u0219i el trainer. Mi-am dat seama c\u0103 vreau s\u0103 fac performance media \u00een perioada urm\u0103toare. De\u0219i nu eram de foarte mult timp la jobul de atunci, am zis c\u0103 trebuie s\u0103 fac o schimbare pentru c\u0103 nu-mi placea ceea ce f\u0103ceam. A fost, practic, experien\u021ba care mi-a deschis u\u0219a spre partea asta de performance \u0219i implicit de marketing digital. Iar dac\u0103 \u00een momentul respectiv aveam impresia c\u0103 \u0219tiu destule lucruri \u00een digital marketing, la Google Digital Bootcamp mi-am dat seama c\u0103 nu-i a\u0219a \u0219i c\u0103 mai sunt o mul\u021bime de lucruri pe care voiam s\u0103 le \u00eenv\u0103\u021b, motiv pentru care am venit aici, \u00een Mavericks. 
<\/p>\n\n\n\n

Ioana x Mavericks<\/h3>\n\n\n\n

Mavericks x Ioana, care este povestea ta \u00een agen\u021bie?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Prezentarea lui Drago\u0219 a fost cea care mi-a pl\u0103cut cel mai mult. Am v\u0103zut anun\u021bul. C\u0103utau pe cineva \u00een perioada respectiv\u0103. Am primit un test despre care nu \u0219tiam mare lucru. Habar n-aveam cum s\u0103 rezolv \u0219i l-am f\u0103cut pe intui\u021bie. C\u00e2nd m-au chemat la interviu nu-mi venea s\u0103 cred. Interviul era \u0219i cu ceva matematic\u0103 de care eu nu mai f\u0103cusem de mul\u021bi ani \u0219i n-aveam ce s\u0103 r\u0103spund acolo. <\/p>\n\n\n\n

Aparent, printr-o minune, am f\u0103cut 2 din 3 \u0219i am venit \u00een Mavericks unde am descoperit un colectiv minunat. Eu m\u0103 g\u00e2ndeam c\u0103 nu pot s\u0103 mai g\u0103sesc colectiv ca la jobul anterior \u0219i mi-am dat seama c\u0103 se poate de 1000 de ori mai bine, c\u0103 oamenii sunt dispu\u0219i s\u0103 te ajute constant, c\u0103 dac\u0103 ai o \u00eentrebare, cu siguran\u021b\u0103 vei primi un r\u0103spuns \u0219i c\u0103 ei sunt la fel de interesa\u021bi de dezvoltarea ta, cum e\u0219ti \u0219i tu. Ceea ce a fost super bine pentru mine. 
<\/p>\n\n\n\n

Ce-\u021bi place cel mai mult la ceea ce faci?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Partea de raportare. \u00cen momentul \u00een care v\u0103d rezultatele \u0219i vorbesc cu clientul despre asta \u0219i ne bucur\u0103m \u00eempreun\u0103. Practic, suntem o echip\u0103 \u0219i lucr\u0103m \u00eempreun\u0103 pe aceea\u0219i baricad\u0103. Uneori e dificil s\u0103-i faci s\u0103 \u00een\u021beleag\u0103 c\u0103 nu suntem \u00een opozi\u021bie, c\u0103 noi ne dorim s\u0103-i ajut\u0103m \u0219i c\u0103 trebuie s\u0103 lucr\u0103m spre acela\u0219i obiectiv. Nu suntem \u00een competi\u021bie unii cu al\u021bii. 
<\/p>\n\n\n\n

\"Ioana,
Ioana, partea st\u00e2ng\u0103 \u0219i parte din echipa Mavericks.<\/figcaption><\/figure><\/div>\n\n\n\n

Cum este experien\u021ba de a lucra cu clien\u021bii?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Provocatoare pentru c\u0103 sunt tot felul de personalit\u0103\u021bi \u0219i trebuie s\u0103 \u00ee\u021bi dai seama cum s\u0103 vorbe\u0219ti \u0219i ce \u00eei intereseaz\u0103 din KPIii respectivi pe fiecare \u00een parte. Dar overall am ajuns s\u0103 leg rela\u021bii foarte ok cu mul\u021bi dintre clien\u021bii mei. Partea bun\u0103 e c\u0103 reu\u0219e\u0219ti s\u0103 cuno\u0219ti mul\u021bi oameni care sunt speciali\u0219ti \u00een ceea ce fac, de la care ai ce \u00eenv\u0103\u021ba \u0219i chiar \u00een\u021beleg, cunosc domeniul. \u00cenv\u0103\u021b\u0103m unii de la al\u021bii \u00een cazul acesta. E de super ajutor s\u0103 vezi c\u0103 sunt oameni la fel de pasiona\u021bi ca tine legat de ceea ce fac, care se implic\u0103 \u0219i astfel facem o echip\u0103 super bun\u0103. 
<\/p>\n\n\n\n

Care sunt calit\u0103\u021bile tale care te ajut\u0103 la munc\u0103?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Faptul c\u0103 sunt foarte implicat\u0103, c\u0103 sunt destul de perfec\u021bionist\u0103 \u00een ceea ce fac, motiv pentru care \u00eencerc de fiecare dat\u0103 s\u0103 fac s\u0103 ias\u0103 bine, dar se transform\u0103 \u00eentr-un defect, la un moment dat. \u00cemi place s\u0103 \u00eenv\u0103\u021b constant \u0219i asta m\u0103 ajut\u0103 s\u0103 \u00eemi vin\u0103 idei \u0219i s\u0103 \u0219tiu ceea ce trebuie s\u0103 fac f\u0103r\u0103 s\u0103-l mai \u00eentreb de fiecare dat\u0103 pe R\u0103zvan sau s\u0103 cer ajutor. Comunic destul de mult cu clien\u021bii, \u00eei ascult \u0219i \u00eencerc s\u0103 \u00een\u021beleg ceea ce vor de fapt. Cred c\u0103 astea ar fi. <\/p>\n\n\n\n

All about the team<\/h3>\n\n\n\n

Care este o amintire pl\u0103cut\u0103 cu echipa Mavericks?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Primul Cr\u0103ciun. Sunt \u00een Mavericks din decembrie 2019. M-am angajat \u00een decembrie, venea Cr\u0103ciunul \u0219i toat\u0103 lumea deja \u00ee\u0219i tr\u0103sese bile\u021bele pentru Secret Santa. Era trist c\u0103ci m\u0103 g\u00e2ndeam c\u0103 eu nu fac cadou nim\u0103nui. <\/p>\n\n\n\n

Dar a fost minunat pentru c\u0103 toat\u0103 lumea era a\u0219a de fericit\u0103, sim\u021beai c\u0103 e\u0219ti parte din echip\u0103, nu de parc\u0103 ai venit acum o s\u0103pt\u0103m\u00e2n\u0103 \u0219i cine e\u0219ti tu de ai venit aici?! Toat\u0103 lumea a fost super dr\u0103gu\u021b\u0103, am primit to\u021bi cadouri, inclusiv eu care nu tr\u0103sesem bile\u021bel c\u0103 abia venisem. <\/p>\n\n\n\n

Dup\u0103, am fost \u00een ora\u0219 \u0219i toat\u0103 lumea vorbea cu tine, nu te sim\u021beai outsider \u00een niciun fel. Mi-am dat seama c\u0103 \u0103sta chiar e locul meu. De multe ori am sim\u021bit c\u0103 nu e locul meu, \u00eentr-o mul\u021bime de situa\u021bii, dar \u00een Mavericks oamenii sunt super calzi \u0219i primitori \u0219i te fac s\u0103 te integrezi destul de u\u0219or. Am \u00eempodobit bradul atunci. A fost super frumos! 
<\/p>\n\n\n\n

Cum era Mavericks \u00eenainte de pandemie versus cum e acum?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Era la fel de unit. Pe mine pandemia m-a ajutat s\u0103 m\u0103 integrez mai bine. \u0218ocant! Aveam impresia c\u0103 dac\u0103 spun o prostie, m\u0103 aude cineva \u0219i r\u00e2de de mine. Am frica de penibil. <\/p>\n\n\n\n

Mavericks \u00eenainte de pandemie era la fel de unit, a r\u0103mas \u00een continuare unit \u0219i s-au f\u0103cut toate procedurile necesare astfel \u00eenc\u00e2t nimeni s\u0103 nu simt\u0103 c\u0103 e l\u0103sat pe dinafar\u0103, nimeni s\u0103 nu simt\u0103 c\u0103 nu poate primi ajutorul de care are nevoie. Practic Mavericks nu s-a schimbat foarte mult. Drago\u0219 a avut mare grij\u0103 s\u0103 r\u0103m\u00e2n\u0103 colectivul unit \u00een continuare, s\u0103 mai avem activit\u0103\u021bi \u00een care ne vedem \u0219i s\u0103 ne putem cunoa\u0219te mai bine astfel \u00eenc\u00e2t s\u0103 putem lucra unii cu al\u021bii \u0219i s\u0103 nu fie totul foarte formal. Ceea ce am super apreciat a fost grija fa\u021b\u0103 de angaja\u021bi, fa\u021b\u0103 de noi. Sunt o mul\u021bime de lucruri care au fost \u00een\u021belese \u0219i cu care am fost ajutat\u0103 \u0219i mi se pare c\u0103 rar \u00eent\u00e2lne\u0219ti at\u00e2t de mult\u0103 empatie la locul de munc\u0103. 
<\/p>\n\n\n\n

Despre motiva\u021bii<\/h3>\n\n\n\n

Care e cel mai mare vis al t\u0103u?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>O lun\u0103 \u00een care s\u0103 pot s\u0103 c\u0103l\u0103toresc \u00een mai multe locuri \u00een care mi-am propus. Vreau s\u0103 v\u0103d Marele Canion \u00een via\u021ba asta. \u00cemi doresc s\u0103 vizitez America, s\u0103-mi iau o lun\u0103 \u00een care s\u0103 fac turul tuturor obiectivelor pe care mi le-am propus. 
<\/p>\n\n\n\n

Cum define\u0219ti fericirea?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Prin lini\u0219te. Cel mai des o definesc prin lini\u0219te \u0219i prin lucruri bine f\u0103cute, care s\u0103 te mul\u021bumeasc\u0103 \u0219i s\u0103-\u021bi dea o satisfac\u021bie legat de ceea ce faci. Dar overall e lini\u0219te. Fericirea e timp petrecut cu cei dragi, sunt c\u0103l\u0103toriile, c\u0103r\u021bile bune \u0219i cafeaua bun\u0103. Toate astea ar fi. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Arhiv\u0103
Arhiv\u0103 personal\u0103, photo shooting printre c\u0103r\u021bi \u0219i pasiunea pentru citit.<\/figcaption><\/figure><\/div>\n\n\n\n

Cite\u0219ti multe c\u0103r\u021bi de marketing. Ai un top?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>\u201cPrincipiile persuasiunii\u201d de Robert Cialdini mi s-a p\u0103rut o carte bun\u0103 care pe mine m-a ajutat. <\/p>\n\n\n\n

\u201cThanks for the feedback\u201d de Douglas Stone \u0219i Sheila Heen m-a ajutat super mult, am citit-o recent \u0219i este despre cum s\u0103 percepi feedback-ul negativ \u0219i cum s\u0103-l transformi \u00een ceva pozitiv pentru tine, cum s\u0103 evoluezi pe baza feedback-ului.<\/p>\n\n\n\n

O carte super lejer\u0103 de citit, care mi-a pl\u0103cut super mult, din marketing e \u201cCreatorii de hituri\u201d de Derek Thompson.<\/p>\n\n\n\n

Sunt c\u0103r\u021bi despre care am discutat cu prieteni sau al auzit la speakerii de la conferin\u021be \u0219i care mi-au st\u00e2rnit curiozitatea. Am vrut s\u0103 aflu mai mult legat de ele ca s\u0103 pot s\u0103-mi fac eu o p\u0103rere, subiectiv\u0103, dar s\u0103 nu fie bazat\u0103 pe ceva ce am auzit, ci pe ceva ce am f\u0103cut eu direct \u0219i am v\u0103zut. 
<\/p>\n\n\n\n

Dac\u0103 ar fi s\u0103 la\u0219i cititorii cu o \u00eentrebare, ce \u00eentrebare le-ai pune?<\/strong><\/p>\n\n\n\n

Ioana: <\/strong>Ce te pasioneaz\u0103 \u0219i ce crezi c\u0103 ai face cu bucurie \u00een fiecare zi?<\/p>\n\n\n\n

<\/p>\n\n\n\n

That\u2019s all, folks!<\/strong><\/p>\n\n\n\n

Keep on performing.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Articol by Theo 
<\/p>\n","protected":false},"excerpt":{"rendered":"

Pove\u0219ti cu suflet despre oamenii din Mavericks – Ioana Rezmeri\u021b\u0103 este Performance Media Specialist \u0219i are o pasiune pentru marketing \u0219i branding, iar campaniile, rapoartele \u0219i lucrul cu clien\u021bii \u00eei aduce \u00eemplinire.<\/p>\n","protected":false},"author":11,"featured_media":5783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[202,201],"class_list":["post-5265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portret-de-maverick","tag-agency-life","tag-portret-de-maverick","entry"],"yoast_head":"\nIoana Rezmeri\u021b\u0103: portret de Maverick | Blogul Mavericks<\/title>\n<meta name=\"description\" content=\"Ioana Rezmeri\u021b\u0103, Performance Media Specialist \u00een Mavericks, este pasionat\u0103 de marketing. 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