{"id":4915,"date":"2020-01-06T07:20:34","date_gmt":"2020-01-06T07:20:34","guid":{"rendered":"https:\/\/mavericks.ro\/blog\/?p=4915"},"modified":"2020-01-06T07:30:54","modified_gmt":"2020-01-06T07:30:54","slug":"better-world-2019-si-planuri-pentru-2020","status":"publish","type":"post","link":"https:\/\/mavericks.ro\/blog\/better-world-2019-si-planuri-pentru-2020\/","title":{"rendered":"Better World 2019 \u0219i planuri pentru 2020"},"content":{"rendered":"\n

Cum am schimbat \u00een bine m\u0103car pu\u021bin lumea \u00een care tr\u0103im
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Programul Better World a \u00eenceput din dorin\u021ba de a da ceva \u00eenapoi comunit\u0103\u021bii. Am fi putut planta copaci, dona lucruri, haine, bani, face voluntariat \u00een multe locuri \u00eens\u0103 impactul nostru ar fi fost totu\u0219i limitat. A\u0219a c\u0103 am decis s\u0103 oferim \u00eenapoi societ\u0103\u021bii ceea ce \u0219tim noi s\u0103 facem cel mai bine: perfromance media \u0219i webanalytics celor care pot face mult mai mult bine dec\u00e2t noi: ONG-urilor. 
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Ini\u021bial am avut 10 locuri disponibile la care au aplicat peste 100 de ONG-uri. A fost un num\u0103r foarte mare de cereri fapt ce ne-a ar\u0103tat c\u0103 ini\u021biativa noastr\u0103 este una care vine pe o nevoie mare \u00een pia\u021b\u0103. A\u0219a c\u0103 \u00een cele din urm\u0103 am ales mai mult de 10 ONG-uri, 15 la num\u0103r<\/a> \u0219i am avut alte 2 sesiuni de training pentru \u00eenc\u0103 10 ONG-uri; \u00een total am ajutat 25 de ONG-uri cu training-uri, setup de Google Ads Grants, setup de webanalytics, campanii de performance media \u0219i cel mai important, explicarea datelor \u0219i a structurii campaniilor construite de noi astfel \u00eenc\u00e2t dup\u0103 acest an de support ONG-urile s\u0103 poat\u0103 prelua singure partea de mentenan\u021b\u0103 a campaniilor de performance media. 
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Programul a fost destul de simplu structurat: a \u00eenceput cu o or\u0103 de consultan\u021b\u0103 despre starea ini\u021bial\u0103 \u0219i contextul \u00een care se afl\u0103, mai apoi partea de linking \u0219i setup f\u0103cut\u0103 de noi, mai apoi o alt\u0103 \u00eent\u00e2lnire \u00een care am discutat nevoile lor de promovare online \u0219i mai apoi dezvoltarea campaniilor de noi. \u00cen var\u0103 a existat o alt\u0103 sesiune de workshop aplicat \u00een care fiecare specialist a prezentat rezultatele ob\u021binute p\u00e2n\u0103 atunci \u00een campanii \u0219i cum pot fi mai apoi folosite datele pentru ca toate cauzele ONG-urilor s\u0103 capete mai mult\u0103 trac\u021biune \u0219i sponsoriz\u0103ri mai mari. 
<\/p>\n\n\n\n

A fost un program din care am avut foarte multe de \u00eenv\u0103\u021bat. Am aflat de nevoia foarte mare de digitalizare dar mai ales de \u00eendrumare \u00een ceea ce prive\u0219te solu\u021biile pe care ar trebui s\u0103 le foloseasc\u0103. Exist\u0103 foarte multe tool-uri, foarte multe resurse online iar rolul nostru a fost acela de a le prioritiza \u0219i de a se axa pe cele mai importante ini\u021bial: Google Ads Grants, Google Analytics, retargeting, Youtube Ads, Facebook Ads. Mai apoi am v\u0103zut nevoia foarte mare \u00een ceea ce prive\u0219te campaniile de granturi din Google Ads. Aici i-am ajutat cu \u00eentreg procesul de aplicare \u0219i explicat cum s\u0103 \u00ee\u0219i poat\u0103 men\u021bin\u0103 Grantul activ. Pentru aceast\u0103 ultim\u0103 parte, care este \u0219i cea mai provocatoare am avut \u0219i un webinar \u00een parteneriat cu cei de la TechSoup<\/a> \u00een care am explicat toate aceste etape. Am mai \u00eenv\u0103\u021bat \u0219i faptul c\u0103 uneori comunicarea poate fi destul de deficitar\u0103 dac\u0103 nu exist\u0103 o persoan\u0103 dedicat\u0103 din partea ONG-ului pe tot ceea ce \u021bine de comunicare online. De aceea recomand\u0103m s\u0103 existe o persoan\u0103 dedicat\u0103 pentru partea de digital; dac\u0103 nu poate fi internalizat\u0103 atunci m\u0103car \u00een regim de freelance o persoan\u0103 cu experien\u021b\u0103 care s\u0103 poat\u0103 coordona proiectele \u00een digital; Oana Groza are un proiect foarte fain, Stories of Good<\/a>, unde \u00ee\u021bi po\u021bi g\u0103si \u2018perechea\u2019 \u00eentr-o comunitate foarte mare de speciali\u0219ti: de la designeri \u0219i copywriteri la speciali\u0219ti \u00een media \u0219i SEO, \u00een acest grup de Facebook. 
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A fost un an intens, cu foarte multe multe proiecte la care am ajutat \u0219i vrem s\u0103 credem c\u0103 am avut un impact pozitiv campaniile pe care le-am derulat prin cre\u0219terea dona\u021biilor pe care fiecare ONG pe care l-am avut \u00een program le-a \u00eenregistrat. Iar acest lucru nu ar fi fost posibil f\u0103r\u0103 echipa de speciali\u0219ti Mavericks care s-a implicat \u00een proiect: Andra Negru, M\u0103d\u0103lina \u0218erb\u0103nescu, R\u0103zvan Cojan, Dinu Dumitriu, Vanesa Panait.

A\u0219a c\u0103 anul acesta continu\u0103m eforturile. Vom derula episodul urm\u0103tor din programul nostru Better World. De data aceasta aten\u021bia noastr\u0103 merge c\u0103tre afacerile sociale; adic\u0103 c\u0103tre acei antreprenori care nu fug dup\u0103 profit \u0219i \u00eembog\u0103\u021bire rapid\u0103 ci \u00ee\u0219i \u00eendreapt\u0103 \u00eent\u00e2i aten\u021bia c\u0103tre o anumit\u0103 categorie defavorizat\u0103 dintr-o zon\u0103 care are nevoie foarte mult de ajutor. Dac\u0103 ai o afacere social\u0103, aplic\u0103 \u00een programul Better World 2020 \u0219i hai s\u0103 te ajut\u0103m s\u0103 cre\u0219ti \u0219i mai mult, \u0219i mai frumos \u00een 2020. Dac\u0103 \u0219tii pe cineva care are o afacere social\u0103, trimite-i acest link<\/a> \u0219i spune-i s\u0103 aplice. Dac\u0103 nu ai o afacere social\u0103, nici nu \u0219tii pe cineva care are \u0219i un simplu share ajut\u0103. Ajut\u0103-ne s\u0103 facem bine \u00eempreun\u0103 \u0219i anul acesta. Let\u2019s create a better world together! Aplic\u0103 aici: https:\/\/mavericks.ro\/better-world<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cum am schimbat \u00een bine m\u0103car pu\u021bin lumea \u00een care tr\u0103im Programul Better World a \u00eenceput din dorin\u021ba de a da ceva \u00eenapoi comunit\u0103\u021bii. Am fi putut planta copaci, dona lucruri, haine, bani, face voluntariat \u00een multe locuri \u00eens\u0103 impactul nostru ar fi fost totu\u0219i limitat. A\u0219a c\u0103 am decis s\u0103 oferim \u00eenapoi societ\u0103\u021bii ceea … <\/p>\n

Continu\u0103 lectura \u201eBetter World 2019 \u0219i planuri pentru 2020\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[],"class_list":["post-4915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agentia-mavericks","entry"],"yoast_head":"\nBetter World 2019 \u0219i planuri pentru 2020 | Blogul Mavericks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mavericks.ro\/blog\/better-world-2019-si-planuri-pentru-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better World 2019 \u0219i planuri pentru 2020 | Blogul Mavericks\" \/>\n<meta property=\"og:description\" content=\"Cum am schimbat \u00een bine m\u0103car pu\u021bin lumea \u00een care tr\u0103im Programul Better World a \u00eenceput din dorin\u021ba de a da ceva \u00eenapoi comunit\u0103\u021bii. 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