{"id":4488,"date":"2019-03-07T11:46:58","date_gmt":"2019-03-07T11:46:58","guid":{"rendered":"https:\/\/mavericks.ro\/blog\/?p=4488"},"modified":"2019-03-07T11:58:20","modified_gmt":"2019-03-07T11:58:20","slug":"how-to-reddit-ads","status":"publish","type":"post","link":"https:\/\/mavericks.ro\/blog\/how-to-reddit-ads\/","title":{"rendered":"How to Reddit Ads"},"content":{"rendered":"

<\/p>\n

Conform lui Zubair Jandali, vice president of brand partnerships al Reddit, \u00a0exist\u0103 peste 130.000 de comunit\u0103\u021bi active bazate pe topicuri specifice pe platforma pe care o manageriaz\u0103 el.<\/span><\/p>\n

Tot el spune c\u0103 dac\u0103 pe Facebook este vorba despre oameni pe care \u00eei cuno\u0219ti, dar nu te intereseaz\u0103 ce spun, pe Reddit o s\u0103 te \u00eent\u00e2lne\u0219ti cu oameni pe care nu \u00eei cuno\u0219ti, dar care \u00ee\u021bi povestesc despre lucruri ce te intereseaz\u0103.<\/span><\/p>\n

Long story short, dac\u0103 nu v-a\u021bi dat seama, ast\u0103zi sunte\u021bi pe scaune \u0219i pornim c\u0103tre o c\u0103l\u0103torie spre Reddit Ads. Am vrut s\u0103 realizez o introducere brusc\u0103, dar care sper s\u0103 v\u0103 fac\u0103 curio\u0219i pentru viitor. <\/span><\/p>\n

<\/p>\n

De ce Reddit?<\/span><\/p>\n

<\/p>\n

Ei bine, a\u0219a cum am spus \u0219i mai sus, pe Reddit avem ocazia s\u0103 comunic\u0103m c\u0103tre oameni de care \u0219tim deja c\u0103 sunt interesa\u021bi de subiectele de care este interesat \u0219i business-ul nostru. Un alt motiv interesant (specific brandurilor ce vor s\u0103 aib\u0103 \u0219i ac\u021biuni mai riscante), ar fi s\u0103 intre \u00een contact cu o comunitate nou\u0103 \u0219i s\u0103 vad\u0103 modul \u00een care este privit brand-ul lor \u00een aceast\u0103 zon\u0103 a internetului.<\/span><\/p>\n

<\/p>\n

Cum vedem noi lucrurile \u00een prezent, Reddit este un loc de brand awareness excelent unde atingem publicuri reci cu interese foarte apropiate de cele ale brandului pe care \u00eel promov\u0103m.<\/span><\/p>\n

Primul contact <\/b>cu Reddit Ads este destul de simplu. Dup\u0103 realizarea contului, o s\u0103 ne \u00eent\u00e2lnim cu un dashboard ce \u00ee\u021bi d\u0103 imediat de \u00een\u021beles c\u0103 platforma este la \u00eenceput. Avem de ales \u00eentre patru obiective, de brand Awareness \u0219i Reach, Traffic, Conversions sau Video Views. Metricii cu care ne putem \u00eent\u00e2lni momentan \u00een platforma celor de la Reddit sunt impressions, clicks, spend, eCPM, CTR \u0219i CPC.<\/span><\/p>\n

\"Reddit<\/p>\n

Am ajuns la pasul 2, <\/b>de selectare a audien\u021bei \u0219i a bugetului.<\/span><\/p>\n

\"Reddit<\/p>\n

Putem alege audien\u021ba la nivel de loca\u021bie, interese \u0219i putem targeta subreddit-uri specifice. La nivel de buget putem alege s\u0103 fie zilnic sau dinamic (pe o perioad\u0103 stabilit\u0103 de noi). Spre exemplu, dac\u0103 avem un business cu boardgame-uri putem alege o multitudine de subreddit-uri, de la seriale (dac\u0103 avem boardgame-uri tematice precum cele cu Game of Thrones), books sau games.<\/span><\/p>\n

<\/p>\n

\u00cen prezent, singura posibilitate de bidding este per 1000 de impresii, unde minimul este de 0.50$.<\/span><\/p>\n

<\/p>\n

Pasul 3<\/b> este cel de selectare a tipului de ad pe care \u00eel vom utiliza \u00een campanii. Reddit Ads permite \u00een prezent trei op\u021biuni la nivel de ad-uri.<\/span><\/p>\n

<\/p>\n

Tipul de afi\u0219are A <\/b>presupune folosirea unui banner de tip 1200×628. \u00cen cazul acesta, banner-ul va fi principalul support, av\u00e2nd posibilitatea ad\u0103ug\u0103rii unui headline de maxim 300 de caracter, unui link (unde noi recomand\u0103m utilizarea utm-urilor) \u0219i a unui display URL. Ave\u021bi de ales \u0219i din cele 13 CTA-uri disponibile.<\/span><\/p>\n

\"Reddit<\/p>\n

Tipul de afi\u0219are B <\/b>este s\u0103 folosim un text post. Un ad de tip text ne permite utilizarea acelui headline de 300 de caractere, precum \u0219i o descriere de p\u00e2n\u0103 la 40.000 de caractere, unde putem introduce mai multe link-uri. De-asemenea, pentru acest tip de Ad ar fi ideal \u0219i utilizarea unui thumbnail de tipul 400×300.<\/span><\/p>\n

\"Reddit<\/p>\n

Tipul de afi\u0219are C <\/b>este s\u0103 folosim un video de p\u00e2n\u0103 la 15 minute \u00een format MP4 sau MOV, \u00eempreun\u0103 cu un destination URL \u0219i un display URL.<\/span><\/p>\n

\"Reddit<\/p>\n

Acum pentru c\u0103 am trecut prin toat\u0103 aceast\u0103 prezentare, haide\u021bi s\u0103 vedem ce am f\u0103cut noi.<\/span><\/p>\n

Am realizat o campanie ce a \u00eenceput pe 21 noiembrie \u0219i a func\u021bionat p\u00e2n\u0103 pe 19 decembrie. Am folosit op\u021biunea de promovarea de <\/span>tip A<\/b>, cu un banner de forma 1200×628. <\/span><\/p>\n

<\/p>\n

Targetarea utilizat\u0103 de noi a fost una destul de basic, am selectat Rom\u00e2nia, \u0219i ne-am afi\u0219at pe subreddit-urile de socialmedia, marketing \u0219i ppc, cu un buget de 5 dolari pe zi \u0219i un bid per mia de impresii de 2 dolari.<\/span><\/p>\n

<\/p>\n

\u00cen toat\u0103 perioada men\u021bionat\u0103 am adunat 28.3k de impresii cu o investi\u021bie total\u0103 de 41.78$.<\/span><\/p>\n

\u00centre timp, Reddit Ads a ad\u0103ugat solu\u021bia de bid de tip <\/span>CPC<\/span><\/a>, dar asta o s\u0103 urmeze \u00een alt test cu alt\u0103 ocazie, iar \u00een 2019, acela\u0219i VP prezent la \u00eenceputul articolului a anun\u021bat c\u0103 focusul lor va fi din ce \u00een ce mai mult \u00een partea de performance media.<\/span><\/p>\n

<\/p>\n

Pentru cine e potrivit Reddit Ads? <\/span><\/p>\n

<\/p>\n

Pentru un business altfel, pentru un business pentru geeks, hipsteri, cei pasiona\u021bi de tehnologie sau early adapters, pentru cei ce au un brand cu personalitate ce nu are frica de a intra \u00eentr-un loc cu tot felul de comunit\u0103\u021bi preten\u021bioase. Dac\u0103 tu crezi c\u0103 business-ul t\u0103u intr\u0103 \u00een categoriile de mai sus, atunci sigur se va g\u0103si loc pentru el \u0219i pe Reddit. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Conform lui Zubair Jandali, vice president of brand partnerships al Reddit, \u00a0exist\u0103 peste 130.000 de comunit\u0103\u021bi active bazate pe topicuri specifice pe platforma pe care o manageriaz\u0103 el. Tot el spune c\u0103 dac\u0103 pe Facebook este vorba despre oameni pe care \u00eei cuno\u0219ti, dar nu te intereseaz\u0103 ce spun, pe Reddit o s\u0103 te \u00eent\u00e2lne\u0219ti … <\/p>\n

Continu\u0103 lectura \u201eHow to Reddit Ads\u201d<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[177,190,178,192,199,198,196,194],"class_list":["post-4488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analize-performance-media","tag-mavericks","tag-pay-per-click-marketing","tag-performance-media","tag-ppc-marketing","tag-reddit","tag-reddit-ads","tag-sem-marketing","tag-social-media","entry"],"yoast_head":"\nHow to Reddit Ads | Blogul Mavericks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mavericks.ro\/blog\/how-to-reddit-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Reddit Ads | Blogul Mavericks\" \/>\n<meta property=\"og:description\" content=\"Conform lui Zubair Jandali, vice president of brand partnerships al Reddit, \u00a0exist\u0103 peste 130.000 de comunit\u0103\u021bi active bazate pe topicuri specifice pe platforma pe care o manageriaz\u0103 el. 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