{"id":11965,"date":"2024-03-28T07:32:18","date_gmt":"2024-03-28T07:32:18","guid":{"rendered":"https:\/\/mavericks.ro\/blog\/?p=11965"},"modified":"2024-03-28T07:32:18","modified_gmt":"2024-03-28T07:32:18","slug":"portret-de-maverick-adelina-toma","status":"publish","type":"post","link":"https:\/\/mavericks.ro\/blog\/portret-de-maverick-adelina-toma\/","title":{"rendered":"Portret de maverick – Adelina Toma"},"content":{"rendered":"\n

O fire la locul ei, foarte concentrat\u0103 \u0219i dedicat\u0103. O persoan\u0103 care sap\u0103 dup\u0103 r\u0103spunsuri \u0219i rezolv\u0103ri \u00een momentul \u00een care se afl\u0103 \u00een fa\u021ba calculatorului, dar cine este Adelina Toma <\/a>cu adev\u0103rat?<\/strong><\/p>\n\n\n\n

Ade:<\/strong> Mi-a pl\u0103cut mereu s\u0103 spun despre mine c\u0103 sunt un artist la baz\u0103, un om creativ, cu o imagina\u021bie care m-a ajutat mereu s\u0103 privesc via\u021ba printr-o pereche de ochelari cu lentile roz. Sunt o fire extrovertit\u0103, \u00eemi place s\u0103 observ \u0219i s\u0103 analizez oameni \u00een mintea mea, lucru care m\u0103 face s\u0103 fiu foarte empatic\u0103 \u0219i sensibil\u0103 la emo\u021biile celor din jur. \u00cemi place s\u0103 \u00eencerc lucruri noi \u0219i m\u0103 identific cu mai toate caracteristicile genera\u021biei mele \u2013 gen Z, adic\u0103 am o mentalitate flexibil\u0103, progresiv\u0103 \u0219i tind s\u0103 g\u00e2ndesc mereu la nivel global, \u00een detrimentul g\u00e2ndirii pe plan local sau na\u021bional. <\/p>\n\n\n\n

Ce te inspir\u0103 cel mai mult \u00een via\u021b\u0103 pentru a evolua?<\/strong><\/p>\n\n\n\n

Ade:<\/strong> Cel mai mult m\u0103 inspir\u0103 oamenii din jur, fie ei apropia\u021bi sau str\u0103ini. \u00cemi place s\u0103 \u00eenv\u0103\u021b din gre\u0219elile altora, iar g\u00e2ndul c\u0103 am puterea de a \u00eembun\u0103t\u0103\u021bi rela\u021biile mele cu ceilal\u021bi m\u0103 motiveaz\u0103 s\u0103 \u00eemi continui drumul c\u0103tre cea mai bun\u0103 versiune a mea. Sunt permanent con\u0219tient\u0103 de comunitatea \u00een care tr\u0103im \u0219i cred cu t\u0103rie c\u0103 binele pe care \u00eel facem cu to\u021bii se transmite mai departe, iar acest lucru m\u0103 \u00eempinge s\u0103 evoluez \u0219i s\u0103 devin un om mai bun.<\/p>\n\n\n\n

Pentru c\u0103 nu am v\u0103zut om care s\u0103 nu aib\u0103 pasiuni, care sunt ale tale, ce-\u021bi place \u021bie s\u0103 faci \u00een timpul liber \u0219i ce-\u021bi aduce bucurie?<\/strong><\/p>\n\n\n\n

    <\/ol>\n\n\n\n

    Ade:<\/strong> Pasiunile mele principale se leag\u0103 de crea\u021bie: de la idei de c\u0103r\u021bi, scenarii de filme, design-uri grafice \u0219i vlog-uri de c\u0103l\u0103torie la portrete \u00een creion, picturi \u0219i tricotat. Pe l\u00e2ng\u0103 acestea, \u00eemi place s\u0103 merg cu bicicleta, s\u0103 c\u0103l\u0103toresc \u0219i s\u0103 descop\u0103r culturi noi, s\u0103 \u00eenv\u0103\u021b limbi str\u0103ine, s\u0103 g\u0103tesc deserturi, s\u0103 citesc \u0219i s\u0103 fac Pilates. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Pasiunea pentru tricotat de unde a pornit? <\/strong><\/p>\n\n\n\n

    Ade: <\/strong>Tricotatul a pornit de la dorin\u021ba de a m\u0103 \u00eentoarce la arta tradi\u021bional\u0103 \u0219i de a \u00eencerca ceva nou \u00een acela\u0219i timp. Am \u0219tiut mereu c\u0103 \u00eemi place s\u0103 creez lucruri (\u00eenc\u0103 de c\u00e2nd eram mic\u0103 construiam \u0219i vopseam c\u0103su\u021be pentru p\u0103s\u0103ri, f\u0103ceam origami, p\u0103pu\u0219i din \u0219osete \u0219i orice altceva se poate \u00eencadra la lucru manual), iar cu timpul am \u00eenceput s\u0103 migrez c\u0103tre arta digital\u0103, \u00eens\u0103 mi-am dat seama recent c\u0103 nu \u00eemi aduce aceea\u0219i satisfac\u021bie ca \u0219i arta tradi\u021bional\u0103.\u00a0<\/p>\n\n\n\n

      <\/ol>\n\n\n\n

      Am v\u0103zut c\u0103 e\u0219ti o persoan\u0103 c\u0103reia \u00eei place s\u0103 c\u0103l\u0103toreasc\u0103 mult \u0219i care are prieteni din toate col\u021burile lumii. Cum \u00ee\u021bi petreci vacan\u021bele ideale? <\/strong><\/p>\n\n\n\n

      Ade:<\/strong> Ador s\u0103 c\u0103l\u0103toresc \u0219i \u00eencerc s\u0103 nu merg de dou\u0103 ori \u00een acela\u0219i loc, ca s\u0103 am timp s\u0103 explorez c\u00e2t mai multe destina\u021bii noi. Vacan\u021ba ideal\u0103 pentru mine \u00eencepe prin a \u00eenv\u0103\u021ba pu\u021bin din limba care se vorbe\u0219te \u00een \u021bara \u00een care c\u0103l\u0103toresc. Cuvinte precum \u201cbun\u0103 ziua\u201d, \u201cv\u0103 rog\u201d, \u201cmul\u021bumesc\u201d, \u201cla revedere\u201d sunt esen\u021biale, chiar dac\u0103 voi comunica \u00een englez\u0103 99% din timp, \u0219i m\u0103 ajut\u0103 s\u0103 m\u0103 apropii de oamenii de acolo, \u0219i poate chiar s\u0103 \u00eemi fac prieteni noi. Un alt lucru important \u00een cunoa\u0219terea unei culturi este m\u00e2ncarea. Sunt genul de om care tr\u0103ie\u0219te ca s\u0103 m\u0103n\u00e2nce \u0219i nu m\u0103 dau \u00eenapoi c\u00e2nd vine vorba de m\u00e2nc\u0103ruri exotice sau dubioase. \u00cen ceea ce prive\u0219te activit\u0103\u021bile, \u00eencerc s\u0103 planific fiecare vacan\u021b\u0103 astfel \u00eenc\u00e2t s\u0103 am \u0219i timp de relaxare la mare\/ocean\/piscin\u0103\/spa, dar \u0219i timp de aventur\u0103 \u0219i experien\u021be unice locului (cum ar fi vizita la un sanctuar cu elefan\u021bi sau o drume\u021bie prin jungl\u0103).\u00a0<\/p>\n\n\n\n

        <\/ol>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        O experien\u021b\u0103 vine la pachet \u0219i cu un set de learnings \u0219i \u201caha\u201d-uri. Care au fost pentru tine lucrurile pe care le-ai \u00eenv\u0103\u021bat \u00een c\u0103l\u0103toriile tale?<\/strong><\/p>\n\n\n\n

        Ade:<\/strong> Cel mai important lucru pe care l-am \u00eenv\u0103\u021bat este c\u0103 de\u0219i fiecare om are o realitate proprie, modelat\u0103 \u00een mare m\u0103sur\u0103 de cultura \u0219i \u021bara \u00een care ne na\u0219tem, \u00een multe privin\u021be suntem cu to\u021bii la fel. Am un moment de \u201caha\u201d de fiecare dat\u0103 c\u00e2nd descop\u0103r c\u0103 am ceva \u00een comun cu un popor care tr\u0103ie\u0219te la mii de km de \u021bara mea. Cred c\u0103 e minunat s\u0103 \u00eenv\u0103\u021b\u0103m cum tr\u0103iesc al\u021bi oameni \u0219i cum aceste realit\u0103\u021bi individuale se combin\u0103 pentru a forma o cultur\u0103 \u201cumbrel\u0103\u201d a omenirii \u00een general.\u00a0<\/p>\n\n\n\n

          <\/ol>\n\n\n\n

          Tot \u00een tema acestei discu\u021bii, dar care a fost o experien\u021b\u0103 care te-a scos din zona de confort \u0219i po\u021bi s\u0103 spui mul\u021bumesc c\u0103 s-a \u00eent\u00e2mplat a\u0219a?<\/strong><\/p>\n\n\n\n

          Ade:<\/strong> Cred c\u0103 experien\u021ba care m-a dus cel mai departe afar\u0103 din zona de confort a fost atunci c\u00e2nd am plecat \u00een Spania cu Erasmus+ \u00een anul 3 de facultate. M-am dus acolo singur\u0103, cu un nivel A2 de spaniol\u0103, am locuit cu 3 localnici care nu vorbeau englez\u0103, \u0219i am mers timp de 6 luni la cursuri de Marketing care se desf\u0103\u0219urau \u00een limba catalan\u0103. Dup\u0103 multe petreceri, c\u0103l\u0103torii prin \u021bar\u0103 \u0219i un abuz de Google Translate, m-am ales cu dou\u0103 certific\u0103ri noi pentru limba spaniol\u0103 \u0219i catalan\u0103, cuno\u0219tin\u021be profesionale care m-au ajutat mai departe, prieteni pe via\u021b\u0103 pe care \u00eei vizitez \u00een continuare, \u0219i multe poze noi \u00een telefon, deci pot s\u0103 spun cu certitudine c\u0103 a fost cea mai bun\u0103 decizie din via\u021ba mea.<\/p>\n\n\n\n

            <\/ol>\n\n\n\n

            Ce \u021bi-ar pl\u0103cea s\u0103 \u00eenve\u021bi sau s\u0103 dezvol\u021bi \u00een tine \u00een ultima vreme?<\/strong><\/p>\n\n\n\n

            Ade: <\/strong>Am multe lucruri pe lista de dezvoltare, printre care se num\u0103r\u0103 tot ce \u021bine de domeniile UX\/UI \u0219i Digital Graphic Design\/Digital Illustration, cum s\u0103 tricotez pulovere, cardigane \u0219i alte articole de \u00eembr\u0103c\u0103minte mai complexe, dar a\u0219 vrea \u0219i s\u0103 continui lucrul cu mine pe care l-am \u00eenceput al\u0103turi de psihologul meu, s\u0103 m\u0103 cunosc mai bine.\u00a0<\/p>\n\n\n\n

              <\/ol>\n\n\n\n

              \u0218i pentru c\u0103 doresc s\u0103-\u021bi cunosc un pic copilul interior \u00eemi po\u021bi spune care este amintirea ta preferat\u0103 din copil\u0103rie \u0219i cum te-a influen\u021bat \u00een via\u021ba de adult?<\/strong><\/p>\n\n\n\n

              Ade:<\/strong> Una din amintirile mele preferate din copil\u0103rie se leag\u0103 de toate jocurile pe care le inventam al\u0103turi de sora mea. \u00cemi amintesc c\u0103 aveam o ,,camer\u0103 de joac\u0103\u201d \u00een cas\u0103, unde creasem propriul nostru ora\u0219, fiecare juc\u0103rie av\u00e2nd un nume \u0219i un rol \u00een propria familie. Ne jucam acolo cu orele, f\u0103cusem un fel de serial \u0219i \u00een fiecare episod se schimbau personajele principale, ba era vorba despre p\u0103pu\u0219ile care ie\u0219eau \u00een ora\u0219, despre maimu\u021ba mam\u0103 care \u00ee\u0219i ducea copiii la gr\u0103dini\u021b\u0103, sau despre ursule\u021bul doctor care vindeca pacien\u021bii din spital. Cred c\u0103 acele momente m-au ajutat enorm \u00een a-mi cultiva imagina\u021bia, av\u00e2nd un rol important \u00een dezvoltarea mea din via\u021ba de adult.<\/p>\n\n\n\n

                <\/ol>\n\n\n\n
                \"\"<\/figure>\n\n\n\n

                Acum c\u0103 am cunoscut-o pe Adelina, omul, vrem s\u0103 \u0219tim \u0219i c\u00e2te ceva despre Ade – Performance Media Specialist la Maverick.<\/strong><\/p>\n\n\n\n

                Ne-ai demonstrat de multe ori c\u0103 po\u021bi fi sufletul petrecerii, dar cum \u00ee\u021bi men\u021bii echilibrul \u00eentre via\u021ba personal\u0103 \u0219i pasiunile tale \u00een contextul profesional?<\/strong><\/p>\n\n\n\n

                Ade:<\/strong> C\u00e2nd vine vorba de work-life balance, mi se pare c\u0103 cel mai important lucru este s\u0103 delimitez timpul pe care \u00eel petrec \u00een contextul profesional de cel din contextul personal. Sunt o persoan\u0103 destul de structurat\u0103, \u00eemi place s\u0103-mi planific timpul, s\u0103 fac to do lists, iar hobby-urile \u0219i timpul petrecut cu prietenii \u0219i familia se reg\u0103sesc \u00een aceste planuri. De cele mai multe ori, orele dintre \u00eencheierea programului de la birou \u0219i culcare le petrec al\u0103turi de prieteni sau f\u0103c\u00e2nd ceva pentru mine, fie c\u0103 e vorba de mers la sal\u0103, citit, tricotat sau curat prin cas\u0103. Nu e o \u0219tiin\u021b\u0103 exact\u0103, de aceea e esen\u021bial ca din c\u00e2nd \u00een c\u00e2nd s\u0103 reflectez asupra modului cum \u00eemi petrec timpul \u0219i cum m\u0103 afecteaz\u0103 activit\u0103\u021bile pe care le fac. <\/p>\n\n\n\n

                \u0218tiu c\u0103 ai ajuns la Mavericks dup\u0103 ce ai terminat Performance School. Ne po\u021bi povesti pe scurt toat\u0103 experien\u021ba ta aici? De la primele lec\u021bii \u00eenv\u0103\u021bate p\u00e2n\u0103 la ziua de azi \u00een care e\u0219ti Performance Media Specialist.<\/strong><\/p>\n\n\n\n

                Ade:<\/strong> Performance School a reprezentat pentru mine primul pas \u00een universul Mavericks, \u00eens\u0103 curiozitatea pentru Performance a pornit \u00eenc\u0103 din primul an de facultate, c\u00e2nd l-am cunoscut pe Drago\u0219 \u00een cadrul cursului de E-commerce & Digital Marketing. Acolo am aflat c\u0103 exist\u0103 Mavericks \u0219i s-a n\u0103scut dorin\u021ba de a aprofunda cuno\u0219tin\u021bele \u00eenv\u0103\u021bate, sub \u00eendrumarea lui.\u00a0<\/p>\n\n\n\n

                  <\/ol>\n\n\n\n

                  Fast forward 2 ani jumate, f\u0103ceam parte din Performance School. Era ca \u0219i cum m\u0103 \u00eentorsesem la cursul din facultate, doar c\u0103 acum eram mai mul\u021bi, mai implica\u021bi, \u0219i aveam mai multe de \u00eenv\u0103\u021bat. Pe c\u00e2t de mult mi-a pl\u0103cut s\u0103 lucrez la proiectul final, pe at\u00e2t de mult mi-a pl\u0103cut \u0219i s\u0103 interac\u021bionez cu trainerii, \u0219i sim\u021beam cum se reaprinde dorin\u021ba de a lucra la Mavericks, al\u0103turi de ace\u0219ti oameni faini, cu mult\u0103 experien\u021b\u0103. Atunci am \u00eenv\u0103\u021bat cum s\u0103 analizez un site, cum s\u0103 fac o strategie de performance, cum s\u0103 implementez campanii, ce \u00eenseamn\u0103 un creativ sau un copy de succes \u0219i cum ne uit\u0103m la date \u00een func\u021bie de KPI\u2019s. A fost experien\u021ba care m-a ajutat s\u0103 \u00eemi dau seama c\u0103 asta vreau s\u0103 fac pe mai departe, a\u0219a c\u0103 la c\u00e2teva luni dup\u0103 \u00eencheierea programului, m-am \u0219i angajat, \u00eendeplindindu-mi visul din facultate. <\/p>\n\n\n\n

                  \"\"<\/figure>\n\n\n\n

                  Ce \u00eenseamn\u0103 s\u0103 fii un specialist \u00een performance media \u0219i care sunt skill-urile de care ai nevoie pentru a-\u021bi atinge poten\u021bialul maxim?<\/strong><\/p>\n\n\n\n

                  Ade:<\/strong> S\u0103 fiu un specialist \u00een performance media \u00eenseamn\u0103 s\u0103 \u00een\u021beleg contextul \u0219i punctul \u00een care se afl\u0103 un business dintr-o perspectiv\u0103 de ansamblu, pentru a putea veni cu propuneri de cre\u0219tere cu ajutorul surselor paid. Acest paid advertising este un tool foarte util \u0219i necesar \u00een momentul de fa\u021b\u0103, iar pentru a putea exploata platformele la maxim e nevoie de o bun\u0103 \u00een\u021belegere a business-ului \u0219i a consumatorului, dar \u0219i de skill-uri soft. Pe l\u00e2ng\u0103 cuno\u0219tin\u021bele legate de platforme, etape de achizi\u021bie, targetare, copywriting \u0219i creatives, e nevoie, de exemplu, \u0219i de creativitate, adaptabilitate, lucru \u00een echip\u0103 \u0219i r\u0103bdare c\u00e2nd apare un bug random care te \u00eempiedic\u0103 s\u0103 publici o campanie. :))<\/p>\n\n\n\n

                  Am observat c\u0103 \u00een momentul \u00een care are cineva o eroare pe Linkedin, apeleaz\u0103 la tine. Ce p\u0103rere ai despre asta? Crezi c\u0103 Linkedin-ul este o platform\u0103 at\u00e2t de complicat\u0103<\/strong>?<\/p>\n\n\n\n

                  Ade:<\/strong> Nu cred c\u0103 LinkedIn e o platform\u0103 complicat\u0103, ci doar poate un pic rudimentar\u0103 \u00een ceea ce prive\u0219te interfa\u021ba, care nu e tocmai intuitiv\u0103, iar anumite op\u021biuni sau butoane esen\u021biale nu sunt neap\u0103rat u\u0219or de g\u0103sit. Unul din obiectivele pe care mi le-am setat atunci c\u00e2nd am venit \u00een Mavericks a fost acela de a lucra pe c\u00e2t mai multe platforme pe l\u00e2ng\u0103 Google \u0219i Meta, lucru pe care l-am \u0219i \u00eendeplinit; cred c\u0103 de aceea le e mai u\u0219or colegilor s\u0103 m\u0103 \u00eentrebe lucruri \u0219i m\u0103 bucur de fiecare dat\u0103 c\u00e2nd reu\u0219im s\u0103 g\u0103sim \u00eempreun\u0103 o solu\u021bie. <\/p>\n\n\n\n

                  Care consideri c\u0103 sunt abilit\u0103\u021bile esen\u021biale pentru un profesionist \u00een marketing \u00een zilele noastre?<\/strong><\/p>\n\n\n\n

                  Ade: <\/strong>Consider c\u0103 cele mai importante abilit\u0103\u021bi pentru un profesionist \u00een marketing sunt adaptabilitatea, absorb\u021bia rapid\u0103 a informa\u021biilor din domeniu, g\u00e2ndirea critic\u0103, creativitatea \u0219i comunicarea eficient\u0103.\u00a0<\/p>\n\n\n\n

                    <\/ol>\n\n\n\n

                    A\u0219 vrea acum, la final, s\u0103-\u021bi imaginezi c\u0103 ai \u021binut acest discurs pe scen\u0103 \u00een fa\u021ba oamenilor sau \u00eentr-un podcast. Cei mai mul\u021bi speakeri, \u00eenainte s\u0103 plece de pe scen\u0103 au o \u00eencheiere \u0219i de multe ori \u00eei las\u0103 pe oameni cu o \u00eentrebare. A\u0219 vrea s\u0103 te \u00eentreb pe tine, acum, \u00eenainte s\u0103 cobori de pe scen\u0103, care ar fi \u00eentrebarea pe care ai vrea s\u0103 o la\u0219i tu cititorilor t\u0103i?<\/strong><\/p>\n\n\n\n

                    Ade:<\/strong> \u00cen ultimul an am devenit foarte atent\u0103 la propriile nevoi \u0219i la modul cum satisfacerea lor \u00eemi \u00eembun\u0103t\u0103\u021be\u0219te calitatea vie\u021bii. Acum mi se pare un lucru foarte important, la care mult\u0103 lume nu se g\u00e2nde\u0219te con\u0219tient, deci a\u0219 vrea s\u0103 \u00eei \u00eentreb ce nevoi simt c\u0103 au avut \u00een ultimul timp, \u0219i cum au \u00eencercat s\u0103 \u00eendeplineasc\u0103 aceste nevoi?\u00a0<\/p>\n\n\n\n

                      <\/ol>\n","protected":false},"excerpt":{"rendered":"

                      O fire la locul ei, foarte concentrat\u0103 \u0219i dedicat\u0103. O persoan\u0103 care sap\u0103 dup\u0103 r\u0103spunsuri \u0219i rezolv\u0103ri \u00een momentul \u00een care se afl\u0103 \u00een fa\u021ba calculatorului, dar cine este Adelina Toma cu adev\u0103rat? Ade: Mi-a pl\u0103cut mereu s\u0103 spun despre mine c\u0103 sunt un artist la baz\u0103, un om creativ, cu o imagina\u021bie care m-a … <\/p>\n

                      Continu\u0103 lectura \u201ePortret de maverick – Adelina Toma\u201d<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":11970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-11965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portret-de-maverick","entry"],"yoast_head":"\nPortret de maverick - Adelina Toma | Blogul Mavericks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mavericks.ro\/blog\/portret-de-maverick-adelina-toma\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portret de maverick - Adelina Toma | Blogul Mavericks\" \/>\n<meta property=\"og:description\" content=\"O fire la locul ei, foarte concentrat\u0103 \u0219i dedicat\u0103. O persoan\u0103 care sap\u0103 dup\u0103 r\u0103spunsuri \u0219i rezolv\u0103ri \u00een momentul \u00een care se afl\u0103 \u00een fa\u021ba calculatorului, dar cine este Adelina Toma cu adev\u0103rat? 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